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~isPartOf:"International journal of nonprofit & voluntary sector marketing"
~isPartOf:"Journal of nonprofit & public sector marketing"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Search: subject_exact:"Marketing für öffentliche Institutionen"
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Konsumentenverhalten
Social web
Nonprofit marketing
64
Nonprofit-Marketing
64
Nonprofit organization
29
Nonprofit-Organisation
29
Fundraising
21
USA
14
United States
14
Australia
8
Australien
8
Internet marketing
8
Marketing management
8
Marketingmanagement
8
Online-Marketing
8
Beziehungsmarketing
7
Brand management
7
Ehrenamtliche Arbeit
7
Markenführung
7
Relationship marketing
7
Voluntary work
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nonprofit marketing
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Corporate Social Responsibility
5
Corporate social responsibility
5
Social Web
5
Advertising
4
Advertising effects
4
Charitable organization
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Consumer behaviour
4
Gemeinnützige Organisation
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Nonprofit management
4
Nonprofit-Management
4
Werbewirkung
4
Werbung
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nonprofit organizations
4
Cause-Related Marketing
3
Cause-related marketing
3
Celebrity endorsement
3
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3
Charity
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Auger, Giselle Andree
1
Erlandsson, Arvid
1
Febriani, Dea Mariska
1
Gonçalves, Paulo
1
James, Russell N.
1
Karabas, Ismail
1
King, Skyler
1
Moshtari, Mohammad
1
Nageswarakurukkal, Kabil
1
Nilsson, Artur
1
Olinski, Marian
1
Selamet, Juhri
1
Smith, Jamie N.
1
Swift, Amanda
1
Szamrowski, Piotr
1
Taylor, Matthew P.
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Västfjäll, Daniel
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International journal of nonprofit & voluntary sector marketing
Journal of nonprofit & public sector marketing
International review on public and non-profit marketing
14
International journal of nonprofit and voluntary sector marketing
4
Journal of philanthropy and marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
3
Contemporary research in e-branding
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Nonprofit management & leadership
2
Psychology & marketing
2
Public relations in the nonprofit sector : theory and practice
2
American journal of business
1
CESifo working papers
1
Cultural studies and anti-consumerism : a critical encounter
1
Discussion papers / CEPR
1
European journal of marketing
1
Green advertising and the reluctant consumer
1
Handbook
1
Handbook of research on effective marketing in contemporary globalism
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Management research review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Nonprofit and voluntary sector quarterly
1
Nonprofit marketing : sectoral applications
1
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ECONIS (ZBW)
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1
All talk and no action? : a comparative analysis of nonprofit Twitter chats
Taylor, Matthew P.
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10014234436
Saved in:
2
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
3
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
4
College students' intention to volunteer for non-profit organizations : does brand image make a difference?
Febriani, Dea Mariska
;
Selamet, Juhri
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10012200067
Saved in:
5
Improving fundraising efficiency in small and medium sized non-profit organizations using online solutions
Nageswarakurukkal, Kabil
;
Gonçalves, Paulo
;
Moshtari, …
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
3
,
pp. 286-311
Persistent link: https://www.econbiz.de/10012259288
Saved in:
6
The social network? : nonprofit constituent engagement through social media
Smith, Jamie N.
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
3
,
pp. 294-316
Persistent link: https://www.econbiz.de/10011917355
Saved in:
7
Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid
;
Nilsson, Artur
;
Västfjäll, Daniel
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
Saved in:
8
Rhetorical framing : examining the message structure of nonprofit organizations on Twitter
Auger, Giselle Andree
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011378444
Saved in:
9
Charitable giving and cognitive ability
James, Russell N.
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10009670533
Saved in:
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