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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Journal of global marketing"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Brand image
Herkunftsbezeichnung
Markenführung
Werbung
Advertising effects
181
Werbewirkung
181
Consumer behaviour
90
Konsumentenverhalten
90
Advertising
82
Brand management
32
Markenimage
29
Psychology of advertising
29
Werbepsychologie
29
Celebrity endorsement
26
Celebrity-Werbung
26
Internet marketing
23
Online-Marketing
23
USA
23
United States
23
Arzneimittel
21
Pharmaceuticals
21
Direct marketing
18
Direktmarketing
18
Brand
17
Markenartikel
16
advertising
14
Emotion
12
Pharmaceutical industry
12
Pharmaindustrie
12
Social Web
11
Social web
11
Marketing management
10
Marketingmanagement
10
Direct-to-consumer advertising
7
Sponsoring
7
Sponsorship
7
Cultural identity
6
India
6
Indien
6
Kulturelle Identität
6
Perception
6
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107
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109
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109
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2
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2
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Mukherjee, Avinandan
3
Bauer, Brittney C.
2
DelVecchio, Devon
2
Desmarais, Fabrice
2
Fleck, Nathalie
2
Hornikx, Jos
2
Huh, Jisu
2
Ju, Ilwoo
2
Meurs, Frank van
2
Perri, Matthew
2
Stafford, Marla Royne
2
Um, Nam-hyun
2
Abernathy, Ty
1
Abu Farha, Allam K.
1
Adams-Price, Carolyn
1
Aguirre-Rodriguez, Alexandra
1
Akturan, Ulun
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Ali Shah, Syed Zulfiqar
1
Arendsen, Jolien
1
Arli, Denni
1
Arnold, Mark J.
1
Arora, Nilesh
1
Ashill, Nicholas J.
1
Athaide, Gerard A.
1
Auschaitrakul, Sumitra
1
Bagdare, Shilpa
1
Bagozzi, Richard P.
1
Bailey, Ainsworth A.
1
Bakir, Aysen
1
Ball, Jennifer
1
Bambauer-Sachse, Silke
1
Bhutada, Nilesh
1
Bigné Alcañiz, J. Enrique
1
Billore, Aditya
1
Boeuf, Benjamin
1
Borel, Laurence
1
Boudewyns, Vanessa
1
Boyle, Brett
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of global marketing
Psychology & marketing
International journal of advertising : the review of marketing communications
179
International journal of advertising : the quarterly review of marketing communications
146
Journal of business research : JBR
140
Journal of marketing communications
131
Journal of advertising : official publication of the American Academy of Advertising
119
Journal of advertising research
110
Journal of promotion management : JPM
71
Journal of promotion management : innovations in planning and applied research
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
International journal of internet marketing and advertising : IJIMA
49
Journal of retailing and consumer services
49
European journal of marketing : EJM
41
Journal of current issues and research in advertising : JCIRA
38
The journal of product & brand management
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Marketing letters : a journal of research in marketing
34
Journal of marketing research : JMR
33
Health marketing quarterly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
27
Journal of marketing
26
Young consumers : insight and ideas for responsible marketers
26
Asia Pacific journal of marketing and logistics
23
Journal of advertising
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of hospitality management
20
Marketing : ZFP ; journal of research and management
20
Journal of marketing research
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
18
Marketing intelligence & planning
18
Quantitative marketing and economics : QME
18
International journal of consumer studies
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
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ECONIS (ZBW)
109
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1
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
3
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
4
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
5
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
6
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
7
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
8
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
9
A good reason to buy : justification drives the effect of advertising frames on impulsive socially responsible buying
Moes, Anne
;
Fransen, Marieke
;
Verhagen, Tibert
;
Fennis, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2260-2272
Persistent link: https://www.econbiz.de/10013465183
Saved in:
10
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
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