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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~source:"econis"
~subject:"Markenartikel"
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Markenartikel
Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
37
Pharmaindustrie
37
Consumer behaviour
21
Konsumentenverhalten
21
Advertising effects
19
Werbewirkung
19
Advertising
17
Werbung
17
Direct marketing
16
Direktmarketing
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14
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Physicians
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Ärzte
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Pharmacology
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Generika
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Brand management
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Direct-to-consumer advertising
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Markenführung
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Marketing management
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Marketingmanagement
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Iacocca, Kathleen
2
Zhao, Yao
2
Banerjee, Asok Kumar
1
Bello, Roberto
1
Chreim, Samia
1
Datta, Saroj Kumar
1
Deshpande, Sameer
1
Evashkevich, Terry Ross
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Fein, Adam J.
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Huh, Jisu
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Mahmoud, Mahmoud Abdulai
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Sanyal, Shamindra Nath
1
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1
Sen, Kabir Chandra
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
4
International journal of the economics of business
3
Journal of health economics
3
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
NBER Working Paper
3
Working paper / National Bureau of Economic Research, Inc.
3
DEM working paper series
2
Indian pharmaceutical industry : strategies and challenges in formulations marketing
2
International journal of health care finance and economics
2
International journal of pharmaceutical and healthcare marketing
2
Review of industrial organization : RIO
2
The European journal of health economics : HEPAC ; health economics in prevention and care
2
The Rand journal of economics
2
Umeå economic studies
2
African journal of business and economic research : AJBER
1
American economic journal : a journal of the American Economic Association
1
Applied economics
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CESifo Working Paper Series
1
CESifo working papers
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Cases on branding strategies and product development : successes and pitfalls
1
CentER DP
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper / NHH, Department of Economics
1
Discussion papers in economics
1
Economic and business review : EBR
1
Economics working paper
1
Economie et statistique
1
Economies : open access journal
1
Engaging consumers through branded entertainment and convergent media
1
European economic review : EER
1
European journal of marketing : EJM
1
GEM-Reprint
1
GRUR Int., 4 (2017) 308
1
Global business review
1
Hamburger Arbeiten zur Linguistik und Texttheorie : HALT
1
Health economics
1
Health economics, policy and law
1
Health marketing quarterly
1
IFN Working Paper
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1
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
2
Consumer trust and physician prescription of branded medicines : an exploratory study
Mahmoud, Mahmoud Abdulai
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 285-301
Persistent link: https://www.econbiz.de/10011620452
Saved in:
3
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
4
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
5
The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu
;
Zhao, Yi
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
3
,
pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
Saved in:
6
Resell versus direct models in brand drug distribution
Iacocca, Kathleen
;
Zhao, Yao
;
Fein, Adam J.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 324-240
Persistent link: https://www.econbiz.de/10010237651
Saved in:
7
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10009770360
Saved in:
8
An empirical investigation of the variation in direct-to-consumer prescription drug advertising
Sen, Kabir Chandra
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 248-261
Persistent link: https://www.econbiz.de/10009412211
Saved in:
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