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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Advertising effects"
~subject:"Gesundheitsversorgung"
~subject:"Health care"
~subject:"Marketingmanagement"
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Advertising effects
Gesundheitsversorgung
Health care
Marketingmanagement
Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
37
Pharmaindustrie
37
Consumer behaviour
21
Konsumentenverhalten
21
Werbewirkung
19
Advertising
17
Werbung
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Direct marketing
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Direktmarketing
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Arzneimittelmarkt
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Physicians
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Health care system
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Marketing management
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Pharmaceutical marketing
5
Relationship marketing
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Mukherjee, Avinandan
4
Ju, Ilwoo
2
Lee-Wingate, Sooyeon Nikki
2
Xie, Ying
2
Abernathy, Ty
1
Adams-Price, Carolyn
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Ali Shah, Syed Zulfiqar
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1
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1
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1
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1
Brooksbank, Roger
1
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1
Chen, Hai D. B.
1
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1
Dalmoro, Marlon
1
Delbaere, Majorie
1
Deshpande, Aparna
1
Falk, Tomas
1
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1
Goh Yen Nee
1
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1
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Ladeira, Wagner Junior
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Lanier, Clinton D.
1
Lewis, Phillip A.
1
Limbu, Yam
1
Mackert, Michael
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
31
Health marketing quarterly
29
Research paper
27
NBER Working Paper
23
Working paper / National Bureau of Economic Research, Inc.
18
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
17
Allokation im marktwirtschaftlichen System
12
The European journal of health economics : HEPAC ; health economics in prevention and care
11
Journal of health economics
9
OECD Health Statistics
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Research papers / South Centre
8
Health economics
7
Arzneimittel-Supply-Chain : Marktsituation, aktuelle Herausforderungen und innovative Konzepte
6
International journal of pharmaceutical and healthcare marketing
6
Journal of advertising research
6
Gesundheitsökonomie & Qualitätsmanagement : Klinik und Praxis, Wirtschaft und Politik ; offizielles Organ des Bundesverbandes Managed Care e.V. ; offizielles Organ der Deutschen Gesellschaft für Gesundheitsökonomie e.V.
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
5
International journal of health care finance and economics
5
Journal of public policy & marketing
5
Wisconsin international law journal
5
Access to medicines in India
4
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
4
Health affairs : at the intersection of health, health care, and policy
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of health economics and management
4
Journal of public economics
4
Production and operations management : an international journal of the Production and Operations Management Society
4
SpringerLink / Bücher
4
Applied economics
3
CESifo Working Paper
3
CESifo Working Paper Series
3
CESifo working papers
3
Discussion paper series / Philippine Institute for Development Studies
3
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
3
European research studies
3
Faculty & research / Insead : working paper series
3
Health care management science
3
IZA Discussion Paper
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ECONIS (ZBW)
29
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1
Thinking about fair balance : how prescription drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
Saved in:
2
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
3
The effects of advertising skepticism in consumer prescription drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
4
Healthcare quality and medicine reimbursement criteria in Iran
Khalili, Hamidreza
;
Sameti, Ardalan
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10011812921
Saved in:
5
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
6
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
7
The influence patient's characteristics "requests and expectations" on physician prescribing behavior : a review
Mohsen Ali Murshid
;
Zurina Mohaidin
;
Goh Yen Nee
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011643489
Saved in:
8
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
9
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
10
A consumer adoption model for personalized medicine : an exploratory study
Hitz, Anja
;
Katsanis, Lea Prevel
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
4
,
pp. 371-391
Persistent link: https://www.econbiz.de/10010460793
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