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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
~subject:"United States"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Brand
Konsumentenverhalten
Sponsoring
United States
Advertising effects
26
Werbewirkung
26
Arzneimittel
19
Pharmaceuticals
19
Advertising
18
Werbung
18
Direct marketing
16
Direktmarketing
16
Consumer behaviour
13
Pharmaceutical industry
10
Pharmaindustrie
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Direct-to-consumer advertising
6
USA
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Psychology of advertising
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Advertising effectiveness
1
Advertising skepticism
1
Angst
1
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Arzneimittelmarkt
1
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Lee-Wingate, Sooyeon Nikki
2
Perri, Matthew
2
Xie, Ying
2
Ali Shah, Syed Zulfiqar
1
Bergner, Kai N.
1
Bhutada, Nilesh
1
Carroll, Norman V.
1
Chen, Hai D. B.
1
Delbaere, Majorie
1
Deshpande, Aparna
1
Falk, Tomas
1
Finney, Zachary
1
Heinrick, Daniel
1
Huh, Jisu
1
Huhmann, Bruce A.
1
Hölzing, Jörg A.
1
Joseph, Mathew
1
Ju, Ilwoo
1
Khateeb, Rami Atta
1
Khraim, Hamzeh Salim
1
Kim, Hyojin
1
Lee, Chunsik
1
Limbu, Yam B.
1
Meng, Juan
1
Menon, Ajit
1
Pan, Po-lin
1
Peterson, Robin T.
1
Ramakrishnan, Shravanan
1
Rollins, Brent L.
1
Sen, Kabir Chandra
1
Sharabati, Abdel-Aziz Ahmad
1
Shin, Wonsun
1
Siddiqi, Arslan Ahmad
1
Spake, Deborah F.
1
Wang, Alex
1
Wei, Mei-Ling
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of business research : JBR
147
Journal of marketing communications
145
International journal of advertising : the review of marketing communications
143
Journal of advertising research
119
International journal of advertising : the quarterly review of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
92
Psychology & marketing
81
Journal of promotion management : JPM
74
Journal of promotion management : innovations in planning and applied research
70
Journal of retailing and consumer services
69
International journal of internet marketing and advertising : IJIMA
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Marketing letters : a journal of research in marketing
43
Journal of marketing research : JMR
40
European journal of marketing : EJM
39
Journal of current issues and research in advertising : JCIRA
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
The journal of product & brand management
35
Health marketing quarterly
32
Marketing intelligence & planning
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Asia Pacific journal of marketing and logistics
29
The journal of consumer marketing
29
Journal of marketing
27
Marketing : ZFP ; journal of research and management
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of current issues and research in advertising
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of international consumer marketing
23
International journal of sports marketing & sponsorship
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
21
Journal of consumer behaviour : an international research review
21
Journal of global marketing
20
Sport marketing quarterly : preferred journal of the Sport Marketing Association
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
18
Journal of the Academy of Marketing Science
18
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ECONIS (ZBW)
17
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1
The effects of advertising skepticism in consumer prescription drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
2
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
3
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
4
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
5
Relationship between direct-to-consumer advertising and consumers' decision-making
Sharabati, Abdel-Aziz Ahmad
;
Khraim, Hamzeh Salim
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010388961
Saved in:
6
The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes
Bergner, Kai N.
;
Falk, Tomas
;
Heinrick, Daniel
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10010237647
Saved in:
7
Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
Bhutada, Nilesh
;
Deshpande, Aparna
;
Menon, Ajit
;
Perri, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10009790609
Saved in:
8
An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.
;
Ramakrishnan, Shravanan
;
Perri, Matthew
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
Saved in:
9
The influence of the number of presented symptoms in product-claim direct-to-consumer advertising on behavioral intentions
Lee-Wingate, Sooyeon Nikki
;
Xie, Ying
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 265-284
Persistent link: https://www.econbiz.de/10009790619
Saved in:
10
An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising : the moderating role of product involvement
Limbu, Yam B.
;
Huhmann, Bruce A.
;
Peterson, Robin T.
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009553798
Saved in:
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