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~isPartOf:"International journal of production economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Gijsbrechts, Els"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Pricing strategy"
~subject:"Quality management"
~subject:"SME"
~subject:"Social web"
~subject:"Theorie"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Pricing strategy
Quality management
SME
Social web
Theorie
Konsumentenverhalten
9
Brand management
3
Food retailing
3
Lebensmitteleinzelhandel
3
Markenführung
3
Private consumption
3
Privater Konsum
3
Brand image
2
Consumer packaged goods
2
Consumption-based learning
2
Distribution channel
2
Food trade
2
Learning process
2
Lebensmittelhandel
2
Lernprozess
2
Markenimage
2
Product quality
2
Produktqualität
2
Retail trade
2
Theory
2
Vertriebsweg
2
Advertising
1
Advertising effects
1
Bayesian learning model
1
Beziehungsmarketing
1
Brand
1
Brand quality
1
CPG products
1
Category characteristics
1
Channel blurring
1
Competition
1
Consumer choice patterns
1
Consumer perceptions
1
Consumer spending
1
Corporate reputation
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Display ads
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10
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Bulgarian
German
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Author
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Gijsbrechts, Els
Cheng, T. C. E.
63
Gunasekaran, Angappa
30
Jaber, Mohamad Y.
25
Choi, Tsan-Ming
20
Cárdenas-Barrón, Leopoldo Eduardo
20
Govindan, Kannan
20
Sarkis, Joseph
20
Lai, Kee-hung
18
Dolgui, Alexandre
17
Glock, Christoph H.
17
Chen, Jing
16
Minner, Stefan
16
Zhao, Xiande
16
Gharbi, Ali
15
Huo, Baofeng
15
Tang, Ou
15
Disney, Stephen M.
14
Tan, Kim Hua
14
Wong, Christina W. Y.
14
Xu, Xun
13
Zhou, Li
13
Zhu, Stuart X.
13
Huang, George Q.
12
Shang, Jennifer
12
Wang, Shouyang
12
Zhu, Qinghua
12
Chiappetta Jabbour, Charbel José
11
Diabat, Ali
11
Fahimnia, Behnam
11
Grubbström, Robert W.
11
Parast, Mahour Mellat
11
Seuring, Stefan
11
Tiwari, Manoj Kumar
11
Wagner, Stephan M.
11
Wang, Xiaojun
11
Avinadav, Tal
10
Babai, M. Zied
10
Hammami, Ramzi
10
Li, Gang
10
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International journal of production economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of marketing research : JMR
8
Belgian journal of operations research, statistics and computer science
1
Journal of international marketing
1
Journal of marketing
1
Journal of retailing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
10
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1
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
2
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
3
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
4
Save or (over-)spend? : the impact of hard-discounter shopping on consumers' grocery outlay
Gijsbrechts, Els
;
Campo, Katia
;
Vroegrijk, Mark
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011882556
Saved in:
5
The battle for health and beauty : what drives supermarket and drugstore category-promotion lifts?
Lin, Arjen van
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 557-577
Persistent link: https://www.econbiz.de/10011596974
Saved in:
6
Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn
;
Gijsbrechts, Els
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
Saved in:
7
The impact of national brand introductions on hard-discounter image and share-of-wallet
Lourenço, Carlos J. S.
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10010223392
Saved in:
8
Patterns in consumption-based learning about brand quality for consumer packaged goods
Szymanowski, Maciej
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10009779990
Saved in:
9
Beyond promotion-based store switching : antecedents and patterns of systematic multiple-store shopping
Gijsbrechts, Els
;
Campo, Katia
;
Nisol, Patricia
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10003662466
Saved in:
10
Estimating the sales potential of a new heating system : an "inverted" Lancaster approach
Verbruggen, Aviel
- In:
International journal of research in marketing : IJRM ; …
5
(
1989
)
4
,
pp. 289-302
Persistent link: https://www.econbiz.de/10001084185
Saved in:
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