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~isPartOf:"International journal of production economics"
~isPartOf:"International studies of management and organization"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Melewar, T. C."
~source:"econis"
~subject:"Firm performance"
~subject:"Industrie"
~subject:"Innovation management"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Scheduling"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammelwerk"
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Firm performance
Industrie
Innovation management
Lieferantenmanagement
Markenführung
Scheduling
Corporate reputation
18
Firmenimage
18
Brand management
15
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
7
Markenimage
7
Reputation
7
Public relations
6
Öffentlichkeitsarbeit
6
Corporate culture
5
Unternehmenskultur
5
Brand
4
Brand architecture
4
Markenarchitektur
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
3
Corporate identity
3
Relationship marketing
3
Website
3
Brand reputation
2
Confidence
2
Corporate image
2
Corporate logo
2
Credibility
2
Designation of origin
2
Glaubwürdigkeit
2
Herkunftsbezeichnung
2
Higher education institution
2
Hochschule
2
Innovation
2
Innovationsmanagement
2
Personality psychology
2
Persönlichkeitspsychologie
2
Place marketing
2
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Online availability
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Undetermined
14
Type of publication
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Article
17
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Collection of articles of several authors
Sammelwerk
Aufsatz in Zeitschrift
18
Language
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English
Author
All
Melewar, T. C.
Cheng, T. C. E.
34
Gunasekaran, Angappa
20
Yeung, Andy C. L.
18
Sharma, Piyush
16
Zhao, Xiande
15
Lai, Kee-hung
14
Parida, Vinit
14
Gupta, Suraksha
13
Ko, Eunju
12
Kraus, Sascha
12
Vrontis, Demetris
12
Foroudi, Pantea
11
Choi, Tsan-Ming
10
Huo, Baofeng
10
Oghazi, Pejvak
10
Veloutsou, Cleopatra
10
Bouncken, Ricarda B.
9
Chiappetta Jabbour, Charbel José
9
Valette-Florence, Pierre
9
Wamba, Samuel Fosso
9
Wong, Christina W. Y.
9
Bang, Nguyen
8
De Chernatony, Leslie
8
Duan, Yunlong
8
Dubey, Rameshwar
8
Huarng, Kun-Huang
8
Kohtamäki, Marko
8
Lo, Chris K. Y.
8
Merrilees, Bill
8
Ngai, Eric W. T.
8
Wincent, Joakim
8
Adomako, Samuel
7
Caniato, Federico
7
Diamantopoulos, Adamantios
7
Glock, Christoph H.
7
Govindan, Kannan
7
Huang, George Q.
7
Hultman, Magnus
7
Kim, Kyung Hoon
7
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Published in...
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International journal of production economics
International studies of management and organization
Journal of business research : JBR
Journal of marketing management : MM
European journal of marketing : EJM
5
The marketing review
5
The journal of brand management : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Corporate reputation review
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
The journal of business & industrial marketing
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The European business journal
1
The journal of asset management
1
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ECONIS (ZBW)
Showing
1
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10
of
18
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date (oldest first)
1
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
2
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
3
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
4
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
5
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
6
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
7
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
8
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
9
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
10
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
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