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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Huarng, Kun-Huang"
~person:"Melewar, T. C."
~source:"econis"
~subject:"Industrie"
~subject:"Innovation management"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Marketing"
~subject:"Scheduling"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Industrie
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17
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12
Consumer behaviour
11
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Huarng, Kun-Huang
Melewar, T. C.
Cheng, T. C. E.
27
Ko, Eunju
19
Zhao, Xiande
16
Gunasekaran, Angappa
15
Sharma, Piyush
15
Parida, Vinit
14
Choi, Tsan-Ming
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Lai, Kee-hung
13
Gupta, Suraksha
12
Hunt, Shelby D.
12
Veloutsou, Cleopatra
12
Vrontis, Demetris
11
Foroudi, Pantea
10
Kim, Kyung Hoon
10
Valette-Florence, Pierre
10
Wong, Christina W. Y.
10
Yeung, Andy C. L.
10
De Chernatony, Leslie
9
Kraus, Sascha
9
Laroche, Michel
9
Merrilees, Bill
9
Ngai, Eric W. T.
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Oghazi, Pejvak
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7
Dennis, Charles
7
Diamantopoulos, Adamantios
7
Dwivedi, Yogesh Kumar
7
Glock, Christoph H.
7
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7
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7
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International journal of production economics
Journal of business research : JBR
Journal of marketing management : MM
European journal of marketing : EJM
7
The marketing review
6
International studies of management and organization
5
The journal of brand management : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Corporate reputation review
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
The journal of business & industrial marketing
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
International journal of business and globalisation : IJBG
1
International journal of innovation and technology management : IJITM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
The European business journal
1
The journal of asset management
1
The service industries journal
1
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ECONIS (ZBW)
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1
The effect of technology, information, and marketing on an interconnected world
Huarng, Kun-Huang
;
Botella-Carrubi, Dolores
;
Yu, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 314-318
Persistent link: https://www.econbiz.de/10012509654
Saved in:
2
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
3
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
4
Experiential interaction design model
Huarng, Kun-Huang
;
Bresciani, Stefano
;
Ferraris, Alberto
- In:
Journal of business research : JBR
118
(
2020
),
pp. 486-490
Persistent link: https://www.econbiz.de/10012288635
Saved in:
5
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
6
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
7
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
8
Innovation, knowledge, judgment, and decision-making as virtuous cycles
Huarng, Kun-Huang
;
Mas-Tur, Alicia
;
Moreno, Ferran Calabuig
- In:
Journal of business research : JBR
88
(
2018
),
pp. 278-281
Persistent link: https://www.econbiz.de/10011869739
Saved in:
9
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
10
Causal complexity of economic development by energy consumption
Yu, Tiffany Hui-Kuang
;
Huang, Meng-Chen
;
Huarng, Kun-Huang
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2271-2276
Persistent link: https://www.econbiz.de/10011472235
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