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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~subject:"Preismanagement"
~subject:"Pricing strategy"
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Search: subject_exact:"Handelsmarke"
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Preismanagement
Pricing strategy
Handelsmarke
26
Store brand
26
Brand management
19
Markenführung
19
Consumer behaviour
16
Konsumentenverhalten
16
Einzelhandel
14
Retail trade
14
Brand
13
Markenartikel
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Brand image
8
Markenimage
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Game theory
7
Spieltheorie
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Private label
5
Beziehungsmarketing
4
Distribution channel
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Einzelhandelspreis
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Lieferkette
4
Online retailing
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Online-Handel
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Private labels
4
Relationship marketing
4
Retail price
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Supply chain
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Supply chain management
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Vertriebsweg
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Culture
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Industrie
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Manufacturing industries
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Marketing management
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Marketingmanagement
3
Retailing
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Advertising
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Dienstleistungsqualität
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Amrouche, Nawel
1
Chen, Yubao
1
Choi, Seung-chan
1
Hara, Reiya
1
Karray, Salma
1
Li, Gang
1
Liang, Donghan
1
Martín Herrán, Guiomar
1
Matsubayashi, Nobuo
1
Sun, Linyan
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Turut, Ozge
1
Wu, Jessica
1
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Yan, Ruiliang
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International journal of production economics
Journal of business research : JBR
Journal of retailing and consumer services
10
European journal of operational research : EJOR
4
Journal of retailing
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
European review of agricultural economics : ERAE
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
IDEI working papers
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
The journal of industrial economics
2
The journal of product & brand management
2
Working papers / TSE : WP
2
AFPC policy research report
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Applied economics
1
Applied economics letters
1
CESifo Working Paper
1
CESifo working papers
1
Carleton economic papers : CEP
1
Decision sciences : DS
1
Economic research report
1
Economie & prévision : EP
1
Electronic commerce research
1
Empirical economics : a quarterly journal of the Institute for Advanced Studies
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
Frontiers of economics in China : selected publications from Chinese universities
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Handbook of pricing research in marketing
1
International journal of business competition and growth : IJBCG
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of management concepts and philosophy : IJMCP
1
International journal of production research
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of the economics of business
1
Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
1
Journal of agricultural & food industrial organization
1
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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ECONIS (ZBW)
6
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1
National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan
;
Turut, Ozge
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
Saved in:
2
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
3
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
4
Premium store brand : product development collaboration between retailers and national brand manufacturers
Hara, Reiya
;
Matsubayashi, Nobuo
- In:
International journal of production economics
185
(
2017
),
pp. 128-138
Persistent link: https://www.econbiz.de/10011653879
Saved in:
5
Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel
;
Yan, Ruiliang
- In:
International journal of production economics
166
(
2015
),
pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
Saved in:
6
The role of rebates in the hybrid competition between a national brand and a private label with present-biased consumers
Liang, Donghan
;
Li, Gang
;
Sun, Linyan
;
Chen, Yubao
- In:
International journal of production economics
145
(
2013
)
1
,
pp. 208-219
Persistent link: https://www.econbiz.de/10009785301
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