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~isPartOf:"International journal of production research"
~isPartOf:"Journal of marketing"
~subject:"Großbritannien"
~subject:"Linguistik"
~subject:"Sprachpolitik"
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Großbritannien
Linguistik
Sprachpolitik
Linguistics
11
Fuzzy sets
4
Fuzzy-Set-Theorie
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
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Berger, Jonah
2
Moe, Wendy W.
2
Schweidel, David A.
2
Angle, Justin
1
Chaudhuri, Atanu
1
Costello, John P.
1
Fritze, Martin Paul
1
He, Zhen
1
Humphreys, Ashlee
1
Kardes, Frank R.
1
Li, Xiaobing
1
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1
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1
Lowrey, Tina M.
1
Ludwig, Stephan
1
Ma, Tieju
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1
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1
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1
Netzer, Oded
1
Peng, Jian-Gang
1
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1
Shrum, L. J.
1
Singh, Jagdip
1
Singh, Kashi Naresh
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International journal of production research
Journal of marketing
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
15
Group decision and negotiation
12
Journal of the Operational Research Society
12
Discussion paper series / IZA
9
Economic research
9
The Palgrave handbook of the economics and language
9
Names in commerce and industry : past and present
7
CESifo working papers
6
European journal of international management : EJIM
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Marketing letters : a journal of research in marketing
6
Research
6
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
5
Discussion papers / CEPR
5
IZA Discussion Paper
5
International journal of cross cultural management : CCM
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of world business : JWB
5
Organisationskommunikation : Grundlagen und Analysen der sprachlichen Inszenierung von Organisation
5
Working paper / National Bureau of Economic Research, Inc.
5
Bridging linguistics and economics
4
Corporate communications : an international journal
4
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
4
European journal of operational research : EJOR
4
IZA world of labor : evidence-based policy making
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International business review : the official journal of the European International Business Academy
4
International journal of hospitality management
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
Journal of management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Serie documentos de trabajo
4
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
4
The international journal of human resource management
4
The journal of brand management : an international journal
4
Academy of Management journal : AMJ
3
Beiträge zur Controlling-Forschung
3
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ECONIS (ZBW)
11
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1
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
2
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
3
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
4
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
5
An integrated approach for evaluating hospital service quality with linguistic preferences
Li, Xiaobing
;
He, Zhen
- In:
International journal of production research
59
(
2021
)
6
,
pp. 1776-1790
Persistent link: https://www.econbiz.de/10012501183
Saved in:
6
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
7
Business-to-business e-negotiations and influence tactics
Singh, Sunil K.
;
Marinova, Detelina
;
Singh, Jagdip
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012176558
Saved in:
8
Systematical decision-making approach for quality function deployment based on uncertain linguistic term sets
Peng, Jian-Gang
;
Xia, Guang
;
Sun, Bao-Qun
;
Wang, Shao-Jie
- In:
International journal of production research
56
(
2018
)
18
,
pp. 6183-6200
Persistent link: https://www.econbiz.de/10011946818
Saved in:
9
An integrated linguistic MCDM approach for robot evaluation and selection with incomplete weight information
Xue, Yi-Xi
;
You, Jian-Xin
;
Zhao, Xufeng
;
Liu, Hu-Chen
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5452-5467
Persistent link: https://www.econbiz.de/10011530260
Saved in:
10
Supply chain risk assessment during new product development : a group decision making approach using numeric and linguistic data
Chaudhuri, Atanu
;
Mohanty, Bhaba Krishna
;
Singh, Kashi …
- In:
International journal of production research
51
(
2013
)
10
,
pp. 2790-2804
Persistent link: https://www.econbiz.de/10009736382
Saved in:
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