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~isPartOf:"International journal of production research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Englisch (Sprache)"
~subject:"Linguistik"
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Linguistics
9
Fuzzy sets
4
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4
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3
Brand image
3
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3
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International journal of production research
The journal of brand management : an international journal
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
15
Group decision and negotiation
12
Journal of the Operational Research Society
11
Discussion paper series / IZA
9
Economic research
9
The Palgrave handbook of the economics and language
9
Names in commerce and industry : past and present
7
CESifo working papers
6
European journal of international management : EJIM
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Marketing letters : a journal of research in marketing
6
Research
6
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
5
Discussion papers / CEPR
5
IZA Discussion Paper
5
International journal of cross cultural management : CCM
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing
5
Journal of world business : JWB
5
Organisationskommunikation : Grundlagen und Analysen der sprachlichen Inszenierung von Organisation
5
Working paper / National Bureau of Economic Research, Inc.
5
Bridging linguistics and economics
4
Corporate communications : an international journal
4
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
4
European journal of operational research : EJOR
4
IZA world of labor : evidence-based policy making
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International business review : the official journal of the European International Business Academy
4
International journal of hospitality management
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Serie documentos de trabajo
4
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
4
The international journal of human resource management
4
Academy of Management journal : AMJ
3
Beiträge zur Controlling-Forschung
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Critical perspectives on international business
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
An integrated approach for evaluating hospital service quality with linguistic preferences
Li, Xiaobing
;
He, Zhen
- In:
International journal of production research
59
(
2021
)
6
,
pp. 1776-1790
Persistent link: https://www.econbiz.de/10012501183
Saved in:
2
The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
Saved in:
3
The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts
Kadirov, Djavlonbek
;
Bardakcı, Ahmet
;
Kantar, Murat
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011891316
Saved in:
4
Systematical decision-making approach for quality function deployment based on uncertain linguistic term sets
Peng, Jian-Gang
;
Xia, Guang
;
Sun, Bao-Qun
;
Wang, Shao-Jie
- In:
International journal of production research
56
(
2018
)
18
,
pp. 6183-6200
Persistent link: https://www.econbiz.de/10011946818
Saved in:
5
An integrated linguistic MCDM approach for robot evaluation and selection with incomplete weight information
Xue, Yi-Xi
;
You, Jian-Xin
;
Zhao, Xufeng
;
Liu, Hu-Chen
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5452-5467
Persistent link: https://www.econbiz.de/10011530260
Saved in:
6
A comprehensive framework of brand name classification
Arora, Sunny
;
Kalro, Arti D.
;
Sharma, Dinesh
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 79-116
Persistent link: https://www.econbiz.de/10011288593
Saved in:
7
Supply chain risk assessment during new product development : a group decision making approach using numeric and linguistic data
Chaudhuri, Atanu
;
Mohanty, Bhaba Krishna
;
Singh, Kashi …
- In:
International journal of production research
51
(
2013
)
10
,
pp. 2790-2804
Persistent link: https://www.econbiz.de/10009736382
Saved in:
8
A novel fuzzy linguistic model for prioritising engineering design equirements in quality function deployment under uncertainties
Yan, Hong-bin
;
Ma, Tieju
;
Li, Yashuai
- In:
International journal of production research
51
(
2013
)
21
,
pp. 6336-6355
Persistent link: https://www.econbiz.de/10010229018
Saved in:
9
Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
Saved in:
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