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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~subject:"United States"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising
Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
United States
Virales Marketing
Konsumentenverhalten
854
Theory
313
Theorie
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304
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209
Beziehungsmarketing
183
Relationship marketing
183
Brand management
180
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Online-Marketing
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Marketingmanagement
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Distribution channel
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99
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82
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Chintagunta, Pradeep K.
15
Hauser, John R.
13
Schweidel, David A.
12
Tucker, Catherine
12
Dekimpe, Marnik G.
10
Gijsbrechts, Els
10
Sun, Baohong
10
Stremersch, Stefan
9
Warlop, Luk
9
Allenby, Greg M.
8
Bijmolt, Tammo H. A.
8
Braun, Michael
8
Goldfarb, Avi
8
Iyengar, Radha
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Jerath, Kinshuk
8
Muller, Eitan
8
Neslin, Scott A.
8
Pauwels, Koen
8
Van Den Bulte, Christophe
8
Verhoef, Peter C.
8
Bronnenberg, Bart J.
7
Chen, Yuxin
7
Fader, Peter
7
Kuksov, Dmitri
7
Lehmann, Donald R.
7
Liberali, Guilherme
7
Srinivasan, Kannan
7
Srinivasan, Shuba
7
Urban, Glen L.
7
Wilbur, Kenneth C.
7
Zhu, Yi
7
Bradlow, Eric T.
6
Chan, Tat
6
Clement, Michel
6
Cliquet, Gérard
6
Faultrier, Brigitte de
6
Goldenberg, Jacob
6
Heerde, Harald J. van
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of retail & distribution management
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
3,096
Journal of retailing and consumer services
2,285
International journal of production economics
2,222
The American economic review
2,115
International journal of production research
1,928
European journal of operational research : EJOR
1,742
Applied economics
1,443
The review of economics and statistics
1,433
American journal of agricultural economics
1,374
The review of financial studies
1,348
The journal of finance : the journal of the American Finance Association
1,315
Economics letters
1,061
International journal of hospitality management
1,045
Management science : journal of the Institute for Operations Research and the Management Sciences
1,013
Journal of banking & finance
1,002
Technological forecasting & social change : an international journal
985
Economic review
927
Economic inquiry : journal of the Western Economic Association International
882
Journal of financial economics
878
Transportation research / E : an international journal
872
National tax journal
854
Monthly labor review : MLR
848
Journal of business ethics : JOBE
845
Psychology & marketing
833
Southern economic journal
832
International journal of consumer studies
823
Journal of financial and quantitative analysis : JFQA
814
The journal of futures markets
775
Journal of human resources : JHR
770
Journal of money, credit and banking : JMCB
734
Small business economics : an entrepreneurship journal
724
The journal of economic perspectives : EP ; a journal of the American Economic Association
715
Journal of political economy
697
Journal of consumer research : JCR ; an interdisciplinary bimonthly
691
Industrial marketing management : the international journal for industrial and high-tech firms
683
Applied economics letters
661
American economic journal : a journal of the American Economic Association
655
The quarterly journal of economics
654
The journal of law & economics
648
Challenge
601
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ECONIS (ZBW)
1,354
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1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
4
Complementing human effort in online reviews : a deep learning approach to automatic content generation and review synthesis
Carlson, Keith
;
Kopalle, Praveen K.
;
Riddell, Allen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 54-74
Persistent link: https://www.econbiz.de/10014281898
Saved in:
5
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
6
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
7
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
8
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
9
Designing Distributed Ledger technologies, like Blockchain, for advertising markets
Joo, Mingyu
;
Kim, Seung Hyun
;
Ghose, Anindya
;
Wilbur, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 12-21
Persistent link: https://www.econbiz.de/10014281889
Saved in:
10
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
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