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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of consumer marketing"
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Search: subject:"Advertising effects"
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Advertising effects
437
Werbewirkung
437
Consumer behaviour
179
Konsumentenverhalten
179
Advertising
176
Werbung
172
Internet marketing
107
Online-Marketing
107
USA
80
United States
80
Brand management
60
Markenführung
60
Brand image
57
Markenimage
57
Fernsehwerbung
44
Television advertising
44
Emotion
36
Social Web
36
Social web
36
Brand
30
Markenartikel
29
Psychology of advertising
27
Werbepsychologie
27
Target group
25
Zielgruppe
25
Celebrity endorsement
21
Celebrity-Werbung
21
Marketing management
21
Marketingmanagement
21
Viral marketing
18
Virales Marketing
18
Perception
17
Wahrnehmung
17
Advertising planning
16
Werbeplanung
16
Cognition
13
Kognition
13
Communication
12
Kommunikation
12
Measurement
12
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Undetermined
211
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Article
433
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4
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Article in journal
436
Aufsatz in Zeitschrift
436
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
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1
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English
437
Author
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Romaniuk, Jenni
9
Kennedy, Rachel
7
Septianto, Felix
7
Bellman, Steven
6
Fulgoni, Gian M.
6
Varan, Duane
6
Pauwels, Koen
5
Sharp, Byron
5
Ford, John B.
4
Lipsman, Andrew
4
Precourt, Geoffrey
4
Srinivasan, Shuba
4
Thaichon, Park
4
Berthon, Pierre R.
3
Clement, Michel
3
Dahlén, Micael
3
Droulers, Olivier
3
Gijsenberg, Maarten J.
3
Herrmann, Jean-Luc
3
Keller, Ed
3
Koslow, Scott
3
Levine, Brian
3
Milfeld, Tyler
3
Nenycz-Thiel, Magda
3
Pelsmacker, Patrick de
3
Pitt, Leyland F.
3
Qi, Zhou
3
Reid, Leonard N.
3
Riebe, Erica
3
Stafford, Marla Royne
3
Stipp, Horst
3
Taylor, Jennifer
3
Anderl, Eva
2
Appiah, Osei
2
Bambauer-Sachse, Silke
2
Baumann, Chris
2
Beal, Virginia
2
Beard, Fred K.
2
Becerra, Enrique P.
2
Berg, Hanna
2
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
Journal of retailing and consumer services
The journal of consumer marketing
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
198
Journal of marketing communications
188
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
SpringerLink / Bücher
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
437
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437
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
4
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
5
Up or down? : the effect of vertical display on consumers' attitude toward recycled product advertisements
Lin, Yanfeng
;
Ye, Shenghong
;
Liu, Guangrui
;
Lin, Zhiheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462315
Saved in:
6
Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
Saved in:
7
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
8
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
9
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
10
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
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