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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of consumer marketing"
~subject:"Measurement"
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Search: subject:"Advertising effects"
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Measurement
Advertising effects
346
Werbewirkung
346
Advertising
134
Werbung
132
Consumer behaviour
107
Konsumentenverhalten
107
Internet marketing
79
Online-Marketing
79
USA
76
United States
76
Fernsehwerbung
42
Television advertising
42
Brand management
40
Markenführung
40
Brand image
38
Markenimage
38
Emotion
25
Target group
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Zielgruppe
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Psychology of advertising
23
Werbepsychologie
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Marketing management
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Marketingmanagement
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Brand
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Markenartikel
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Social Web
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Social web
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Advertising planning
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Werbeplanung
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Celebrity endorsement
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Celebrity-Werbung
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Messung
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Viral marketing
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Virales Marketing
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Communication
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Romaniuk, Jenni
2
Anesbury, Zachary
1
Ang, Lawrence
1
Bearl, Virginia
1
Christodoulides, George
1
Dorai-Raj, Sundar
1
Dąbrowski, Dariusz
1
Eisend, Martin
1
Fulgoni, Gian M.
1
Grasby, Alicia
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Hallward, John
1
Interian, Yannet
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Kennedy, Rachel
1
Laszlo, Joe
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Lavrakas, Paul J.
1
Lipsman, Andrew
1
Mane, Sherrill
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Micu, Anca Cristina
1
Morris, Jon D.
1
Moshakis, Sophia
1
Naverniouk, Igor
1
Nenycz-Thiel, Magda
1
Northover, Haydn
1
Page, Bill
1
Plummer, Joseph T.
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Schivinski, Bruno
1
Shen, Feng
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
The journal of consumer marketing
International journal of advertising : the review of marketing communications
4
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
Journal of business research : JBR
2
Journal of current issues and research in advertising
2
Journal of marketing management : MM
2
Marketing : ZFP ; journal of research and management
2
Marketing science
2
Organisation und praktische Anwendung
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Quantitative marketing and economics : QME
2
The journal of brand management : an international journal
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advertising, promotion, and new media
1
Applied economics letters
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
BEA working papers
1
Cutting edge international research
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Economic analysis of the digital economy
1
Forthcoming at Marketing Science
1
Fundamentals of marketing research ; Vol. 3
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Handbook on brand and experience management
1
INSEAD Working Paper
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
International journal of consumer studies
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Internet advertising : theory and research
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of euromarketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
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ECONIS (ZBW)
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1
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence
;
Eisend, Martin
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
Saved in:
2
Measuring audience reach of outdoor advertisements : using Bluetooth technology to validate measurement
Page, Bill
;
Anesbury, Zachary
;
Moshakis, Sophia
; …
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 456-463
Persistent link: https://www.econbiz.de/10011966616
Saved in:
3
Are you using the right mobile advertising metrics? : how relevant mobile measures change the cross-platform advertising equation
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 245-249
Persistent link: https://www.econbiz.de/10011756335
Saved in:
4
Measuring consumers' engagement with brand-related social-media content : development and validation of a scale that identifies levels of social-media engagement with brands
Schivinski, Bruno
;
Christodoulides, George
;
Dąbrowski, …
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10011486055
Saved in:
5
How to use neuromeasures to make better advertising decisions : questions practitioners should ask vendors and research priorities for scholars
Kennedy, Rachel
;
Northover, Haydn
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 183-192
Persistent link: https://www.econbiz.de/10011518088
Saved in:
6
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Saved in:
7
Can brand users really remember advertising more than nonusers?
Vaughan, Kelly
;
Bearl, Virginia
;
Romaniuk, Jenni
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 311-320
Persistent link: https://www.econbiz.de/10011595690
Saved in:
8
Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
Saved in:
9
Does anyone really know if online ad campaigns are working? : an evaluation of methods used to assess the effectiveness of advertising on the Internet
Lavrakas, Paul J.
;
Mane, Sherrill
;
Laszlo, Joe
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 354-373
Persistent link: https://www.econbiz.de/10008857215
Saved in:
10
Measurable emotions : how television ads really work : patterns of reactions to commercials can demonstrate advertising effectiveness
Micu, Anca Cristina
;
Plummer, Joseph T.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10003991896
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