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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~person:"De Angelis, Matteo"
~person:"Geuens, Maggie"
~person:"Nguyen, Hang T."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
27
Markenführung
11
Brand image
10
Markenimage
10
Beziehungsmarketing
7
Relationship marketing
7
Brand
5
Cultural identity
5
Kulturelle Identität
5
Markenartikel
5
Advertising effects
4
China
4
Ethnic group
4
Ethnische Gruppe
4
Online-Marketing
4
Personality psychology
4
Persönlichkeitspsychologie
4
Website
4
Werbewirkung
4
Advertising
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Brand equity
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Brand loyalty
3
Cognition
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Emotion
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Globalisierung
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Globalization
3
Großbritannien
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International marketing
3
Internationales Marketing
3
Kognition
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New product development
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Produktentwicklung
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United Kingdom
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Virales Marketing
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Website cultural congruity
3
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Article in journal
Handbook
Konferenzbeitrag
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29
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English
29
Author
All
Bartikowski, Boris
De Angelis, Matteo
Geuens, Maggie
Nguyen, Hang T.
Laroche, Michel
30
Ko, Eunju
24
Cleveland, Mark
16
Diamantopoulos, Adamantios
16
Valette-Florence, Pierre
15
Gupta, Suraksha
14
Oghazi, Pejvak
14
Melewar, T. C.
13
Richard, Marie-Odile
13
Septianto, Felix
13
Warlop, Luk
13
Dwivedi, Yogesh Kumar
12
Foroudi, Pantea
12
Hultman, Magnus
12
Teng, Lefa
12
Filieri, Raffaele
11
Kukar-Kinney, Monika
11
Sharma, Piyush
11
Veloutsou, Cleopatra
11
Verhoef, Peter C.
11
Balaji, M. S.
10
Bigné Alcañiz, J. Enrique
10
Dennis, Charles
10
Kim, Kyung Hoon
10
Pereira, Vijay
10
Schlegelmilch, Bodo B.
10
Seo, Yuri
10
Spielmann, Nathalie
10
Yang, Zhiyong
10
Chebat, Jean-Charles
9
Donthu, Naveen
9
Gijsbrechts, Els
9
Mattila, Anna S.
9
Merchant, Altaf
9
Rana, Nripendra P.
9
Shukla, Paurav
9
Vrontis, Demetris
9
Adomako, Samuel
8
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Journal of business research : JBR
Psychology & marketing
5
Journal of marketing research : JMR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Asia Pacific journal of marketing and logistics
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
Global business and organizational excellence : a review of research & best practices
1
International journal of advertising : the quarterly review of marketing communications
1
Italian journal of marketing : ITJM
1
Journal of business and psychology
1
Journal of business ethics : JBE
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
Thunderbird international business review
1
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ECONIS (ZBW)
29
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
3
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
5
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
6
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
7
Attribute framing in CSR communication : doing good and spreading the word - but how?
Bartikowski, Boris
;
Berens, Guido A. J. M.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 700-708
Persistent link: https://www.econbiz.de/10012545109
Saved in:
8
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
9
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
10
Market-based drivers of cobranding success
Nguyen, Hang T.
;
Ross, William T.
;
Pancras, Joseph
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 122-138
Persistent link: https://www.econbiz.de/10012271004
Saved in:
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