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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Bronnenberg, Bart J."
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
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Bronnenberg, Bart J.
Lindgreen, Adam
28
Chintagunta, Pradeep K.
27
Stremersch, Stefan
24
Allenby, Greg M.
21
Melé Carné, Domènec
20
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science
3
Quantitative marketing and economics : QME
2
Annual review of economics
1
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
1
Journal of marketing research
1
Journal of political economy
1
Marketing letters : a journal of research in marketing
1
Review of marketing science
1
The American economic review
1
The Rand journal of economics
1
The economic journal : the journal of the Royal Economic Society
1
The journal of economic perspectives : EP ; a journal of the American Economic Association
1
The journal of economic perspectives : a journal of the American Economic Association
1
The quarterly journal of economics
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ECONIS (ZBW)
12
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1
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
2
Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Sanders, Robert E.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 382-406
Persistent link: https://www.econbiz.de/10012212454
Saved in:
3
Changing their tune : how consumers' adoption of online streaming affects music consumption and discovery
Datta, Hannes
;
Knox, George
;
Bronnenberg, Bart J.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10011818438
Saved in:
4
Pennies for your thoughts : costly product consideration and purchase quantity thresholds
Huang, Yufeng
;
Bronnenberg, Bart J.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 1009-1028
Persistent link: https://www.econbiz.de/10011966239
Saved in:
5
Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.
;
Kim, Jun B.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
Saved in:
6
Editorial: Report of the Marketing Science editorial review committee
Fader, Peter
;
Bronnenberg, Bart J.
;
Iyer, Ganesh
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 159-162
Persistent link: https://www.econbiz.de/10010358799
Saved in:
7
Commentaries and rejoinder to "Measuring the impact of negative demand shocks on car dealer networks" by Paulo Albuquerque and Bart J. Bronnenberg
Hanssens, Dominique M.
;
Purohit, Devavrat
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10009511631
Saved in:
8
Measuring the impact of negative demand shocks on car dealer networks
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 4-23
Persistent link: https://www.econbiz.de/10009511637
Saved in:
9
An empirical analysis of assortment similarities across US supermarkets
Hwang, Minha
;
Bronnenberg, Bart J.
;
Thomadsen, Raphael
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 858-879
Persistent link: https://www.econbiz.de/10008736190
Saved in:
10
Online demand under limited consumer search
Kim, Jun B.
;
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1001-1023
Persistent link: https://www.econbiz.de/10008821806
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