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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Business ethics"
~subject:"Consumer behaviour"
~subject:"Corporate Social Responsibility"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising
Brand image
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Lindgreen, Adam
20
Jo, Hoje
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Melé Carné, Domènec
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Vitell, Scott J.
14
Chintagunta, Pradeep K.
12
Freeman, R. Edward
12
Hauser, John R.
12
Tucker, Catherine
12
Kaptein, Muel
11
Gijsbrechts, Els
10
Schweidel, David A.
10
Boiral, Olivier
9
Jamali, Dima
9
Lämsä, Anna-Maija
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Sun, Baohong
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Valentine, Sean
9
Warlop, Luk
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Bijmolt, Tammo H. A.
8
Fontrodona, Joan
8
Jerath, Kinshuk
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Kolk, Ans
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Mahajan, Vijay
8
Neslin, Scott A.
8
Pauwels, Koen
8
Preuss, Lutz
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Verhoef, Peter C.
8
Arenas, Daniel
7
Braun, Michael
7
Dekimpe, Marnik G.
7
Fassin, Yves
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Lund-Thomsen, Peter
7
Maon, François
7
Moon, Jeremy
7
Oh, Won Yong
7
Sethi, S. Prakash
7
Tan, Justin
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Annual International Conference Promoting Business Ethics <19., 2012, Buffalo, NY>
1
European Business Ethics Network
1
IESE Business School
1
International Conference Promoting Business Ethics <16, 2009, Niagara Falls, NY>
1
International Symposium on Ethics, Business and Society Business and Management <15, 2008, Barcelona>
1
International Vincentian Business Ethics Conference <18, 2011, New York, NY>
1
World Business Ethics Forum <4., 2012, Hongkong>
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
3,120
Journal of retailing and consumer services
2,262
International journal of production economics
2,113
International journal of production research
1,692
European journal of operational research : EJOR
1,307
International journal of hospitality management
953
International journal of consumer studies
786
Psychology & marketing
780
Management science : journal of the Institute for Operations Research and the Management Sciences
768
Technological forecasting & social change : an international journal
756
Transportation research / E : an international journal
740
Cogent business & management
648
Journal of consumer research : JCR ; an interdisciplinary bimonthly
623
Corporate social responsibility and environmental management
614
Industrial marketing management : the international journal for industrial and high-tech firms
601
Small business economics : an entrepreneurship journal
601
Business strategy and the environment
589
The journal of brand management : an international journal
576
Tourism management : research, policies, practice
544
Journal of business ethics : JBE
536
European journal of marketing : EJM
503
International journal of logistics systems and management
501
Asia Pacific journal of marketing and logistics
495
The journal of product & brand management
484
Journal of retailing
460
Omega : the international journal of management science
446
Journal of travel and tourism marketing
444
International journal of retail & distribution management
432
Journal of marketing management : MM
431
Journal of marketing research : JMR
430
Journal of advertising research
427
Journal of marketing communications
419
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
418
The international review of retail, distribution and consumer research
400
European research studies
389
Journal of marketing
388
Journal of the Academy of Marketing Science
375
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ECONIS (ZBW)
3,471
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1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
4
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
5
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
6
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
7
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
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8
Designing Distributed Ledger technologies, like Blockchain, for advertising markets
Joo, Mingyu
;
Kim, Seung Hyun
;
Ghose, Anindya
;
Wilbur, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 12-21
Persistent link: https://www.econbiz.de/10014281889
Saved in:
9
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
10
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
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