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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising
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1,461
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Chintagunta, Pradeep K.
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Hauser, John R.
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Tucker, Catherine
12
Gijsbrechts, Els
10
Schweidel, David A.
10
Sun, Baohong
9
Warlop, Luk
9
Jerath, Kinshuk
8
Neslin, Scott A.
8
Pauwels, Koen
8
Vitell, Scott J.
8
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7
Braun, Michael
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Dekimpe, Marnik G.
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Goldfarb, Avi
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Kuksov, Dmitri
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Zhu, Yi
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Bronnenberg, Bart J.
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Chan, Tat
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Chen, Yuxin
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Clement, Michel
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Meyer, Robert J.
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Moorthy, Sridhar
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Muller, Eitan
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Sattler, Henrik
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Singh, Jatinder Jit
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Srinivasan, Shuba
6
Allenby, Greg M.
5
Chowdhury, Rafi M. M. I.
5
Dukes, Anthony
5
Fader, Peter
5
Feinberg, Fred M.
5
Horsky, Dan
5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,803
Journal of retailing and consumer services
2,247
International journal of production economics
2,085
International journal of production research
1,680
European journal of operational research : EJOR
1,290
International journal of hospitality management
870
International journal of consumer studies
779
Psychology & marketing
776
Management science : journal of the Institute for Operations Research and the Management Sciences
738
Transportation research / E : an international journal
734
Technological forecasting & social change : an international journal
673
Journal of consumer research : JCR ; an interdisciplinary bimonthly
620
Small business economics : an entrepreneurship journal
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The journal of brand management : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
555
Cogent business & management
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Tourism management : research, policies, practice
501
International journal of logistics systems and management
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European journal of marketing : EJM
492
Asia Pacific journal of marketing and logistics
486
The journal of product & brand management
481
Journal of retailing
458
Omega : the international journal of management science
440
Journal of travel and tourism marketing
432
International journal of retail & distribution management
429
Journal of marketing research : JMR
429
Journal of marketing management : MM
425
Journal of advertising research
420
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
414
Journal of marketing communications
401
The international review of retail, distribution and consumer research
399
Journal of marketing
380
International journal of logistics : research and applications
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
359
Journal of fashion marketing and management
354
Journal of the Academy of Marketing Science
352
Supply chain management : an international journal
347
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ECONIS (ZBW)
1,258
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1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
4
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
5
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
6
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
7
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
8
Designing Distributed Ledger technologies, like Blockchain, for advertising markets
Joo, Mingyu
;
Kim, Seung Hyun
;
Ghose, Anindya
;
Wilbur, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 12-21
Persistent link: https://www.econbiz.de/10014281889
Saved in:
9
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
10
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
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