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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~language:"eng"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Business ethics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
306
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
60
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
105
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101
Unfolding large-scale marketing data
Ho, Ying
;
Chung, Yuho
;
Lau, Kin-nam
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10003987357
Saved in:
102
Confucius, cars, and big government : impact of government involvement in business on consumer perceptions under Confucianism
Ackerman, David
;
Hu, Jing
;
Wei, Liyuan
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 473-482
Persistent link: https://www.econbiz.de/10003958837
Saved in:
103
Marketing communications and Corporate Social Responsibility (CSR) : marriage of convenience or shotgun wedding?
Jahdi, Khosro S.
;
Acikdilli, Gaye
- In:
Journal of business ethics : JOBE
88
(
2009
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10003879702
Saved in:
104
The role of self-definitional principles in consumer identification with a socially responsible company
Currás-Pérez, Rafael
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business ethics : JOBE
89
(
2009
)
4
,
pp. 547-564
Persistent link: https://www.econbiz.de/10003914243
Saved in:
105
Understanding corporate social responsibility and product perceptions in consumer markets: a cross-cultural evaluation
Singh, Jaywant
;
Garcia de los Salmones Sanchez, Maria …
- In:
Journal of business ethics : JOBE
80
(
2008
)
3
,
pp. 597-611
Persistent link: https://www.econbiz.de/10003735994
Saved in:
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