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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~subject:"Adherence to expert advice"
~subject:"Dienstleistungsmarketing"
~subject:"Dienstleistungssektor"
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Adherence to expert advice
Dienstleistungsmarketing
Dienstleistungssektor
Services marketing
20
Beziehungsmarketing
9
Relationship marketing
9
Dienstleistungsqualität
7
Service quality
7
Consumer behaviour
6
Konsumentenverhalten
6
Betriebliche Wertschöpfung
5
Customer integration
5
Kundenintegration
5
Service industry
5
Value creation
5
Brand management
4
Dienstleistung
4
Markenführung
4
Services
4
Customer satisfaction
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Marketing theory
3
Marketingtheorie
3
Service-Dominant Logic
3
Service-dominant logic
3
Supplier relationship management
3
B-to-B-Marketing
2
Brand growth
2
Business-to-business marketing
2
Co-creation
2
Customer value
2
Dienstleistungsmanagement
2
Dynamic multivariate panel model
2
Innovation
2
Internet marketing
2
Kundenwert
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Resource-based view
2
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Dev, Chekitan S.
2
Huang, Ming-Hui
2
Lusch, Robert F.
2
Vargo, Stephen L.
2
Biggemann, Sergio
1
Camacho, Nuno
1
Ceric, Arnela
1
D'Alessandro, Steven
1
Dean, Alison
1
Dimitriu, Radu
1
Gong, Taeshik
1
Gustafsson, Anders
1
Hoelzl, Erik
1
Hogreve, Jens
1
Holmlund, Maria
1
Hsieh, Jung-Kuei
1
Hsieh, Yi-Ching
1
Huang, Minxue
1
Johnson, Lester W.
1
Jong, Martijn G. de
1
Kamleitner, Bernadette
1
Kokkoris, Michail D.
1
Kowalkowski, Christian
1
Kunz, Werner H.
1
Laer, Tom van
1
Lee, Na Young
1
Milne, George R.
1
Nataraajan, Rajan
1
Nezami, Mehdi
1
Noble, Stephanie M.
1
Palmatier, Robert W.
1
Pires, Guilherme D.
1
Rehman, Muqqadas
1
Ruyter, Ko de
1
Soutar, Geoffrey N.
1
Stremersch, Stefan
1
Swani, Kunal
1
Tsang, Alex S. L.
1
Warlop, Luk
1
Webster, Cynthia
1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
The journal of services marketing
50
SpringerLink / Bücher
40
Services marketing quarterly
31
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
Journal of service research : JSR
20
Fokus Dienstleistungsmarketing
19
Journal of service management
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Dienstleistungsmarken : Forum Dienstleistungsmanagement
16
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
15
Innovations in services marketing and management : strategies for emerging economies
15
Springer eBook Collection / Business and Economics
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
14
Journal of retailing and consumer services
14
Gabler Edition Wissenschaft
11
International journal of hospitality management
11
Managing service quality : MSQ ; an international journal
11
Neue Herausforderungen an das Dienstleistungsmarketing
11
International journal of contemporary hospitality management
10
The service industries journal
10
Marketing theory
9
Health marketing quarterly
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Services marketing cases in emerging markets : an asian perspective
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Die Betriebswirtschaft : DBW
7
Global cases on hospitality industry
7
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
7
Journal of hospitality marketing & management
7
Journal of travel and tourism marketing
7
Kundenbeziehungen im Dienstleistungsbereich
7
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
7
Advances in services marketing
6
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
6
Europäische Hochschulschriften / 5
6
International journal of quality and service sciences
6
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ECONIS (ZBW)
20
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1
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
2
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
3
So distant, yet useful : the impact of distal stories on customers' service expectations
Lee, Na Young
;
Noble, Stephanie M.
;
Zablah, Alex R.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 230-242
Persistent link: https://www.econbiz.de/10012230473
Saved in:
4
Self-found, spellbound : the sense of own discovery shapes customer bonds with service venues
Kokkoris, Michail D.
;
Hoelzl, Erik
;
Kamleitner, Bernadette
- In:
Journal of business research : JBR
113
(
2020
),
pp. 303-316
Persistent link: https://www.econbiz.de/10012230490
Saved in:
5
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
6
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
7
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
8
Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal
;
Milne, George R.
- In:
Journal of business research : JBR
79
(
2017
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
Saved in:
9
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
10
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
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