//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Hagtvedt, Henrik"
~person:"Verhoef, Peter C."
~subject:"Brand equity"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 20 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
SME
Social web
Konsumentenverhalten
10
Beziehungsmarketing
5
Relationship marketing
5
Distribution channel
4
E-commerce
4
Electronic Commerce
4
Vertriebsweg
4
Customer relationship management
3
Direct marketing
3
Direktmarketing
3
Retail trade
3
Advertising
2
Advertising effects
2
Aesthetics
2
Arousal
2
Brand image
2
Business model
2
Digitalisierung
2
Digitization
2
Emotion
2
Evaluation
2
Geschäftsmodell
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
USA
2
United States
2
Werbewirkung
2
Werbung
2
Ästhetik
2
Altruism
1
Altruismus
1
Attribution modeling
1
B-to-B-Marketing
1
Bewertung
1
Big Data
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
12
Language
All
Bulgarian
German
English
Finnish
Malay (macrolanguage)
Author
All
Hagtvedt, Henrik
Verhoef, Peter C.
Warlop, Luk
11
Gijsbrechts, Els
9
Wyer, Robert S.
9
Fitzsimons, Gavan J.
8
Griskevicius, Vladas
8
Dekimpe, Marnik G.
7
Eisingerich, Andreas B
7
Schmitt, Bernd
7
Bijmolt, Tammo H. A.
6
Krishna, Aradhna
6
Park, C. Whan
6
Pauwels, Koen
6
Alba, Joseph W.
5
Ariely, Dan
5
Clement, Michel
5
Gilovich, Thomas
5
Kumar, Amit
5
Morwitz, Vicki G.
5
Neslin, Scott A.
5
Saad, Gad
5
Schwarz, Norbert
5
Skiera, Bernd
5
Walker Reczek, Rebecca
5
Winterich, Karen Page
5
Yoon, Carolyn
5
Barone, Michael J.
4
Berger, Jonah
4
Cole, Catherine A.
4
Dewitte, Siegfried
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Fiske, Susan T.
4
Grinstein, Amir
4
Haws, Kelly L.
4
Jampol, Lily
4
Kamakura, Wagner A.
4
Kenrick, Douglas T.
4
Kervyn, Nicolas
4
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of retailing
9
Journal of the Academy of Marketing Science
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
3
Journal of marketing research : JMR
3
Marketing letters : a journal of research in marketing
3
Journal of business research : JBR
2
Journal of interactive marketing
2
Journal of service research : JSR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Psychology & marketing
1
Universia business review : UBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
2
Consumer responses to combined arousal-inducing stimuli
Das, Gopal
;
Hagtvedt, Henrik
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 213-215
Persistent link: https://www.econbiz.de/10011490896
Saved in:
3
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
4
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
5
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
6
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
7
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
8
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
9
Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna
;
Bijmolt, Tammo H. A.
;
Tribó, Josep A.
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
Saved in:
10
How to say "no" : conviction and identity attributions in persuasive refusal
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10009684895
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->