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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Verhoef, Peter C."
~subject:"Brand equity"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand equity
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
SME
Social web
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Distribution channel
4
E-commerce
4
Electronic Commerce
4
Vertriebsweg
4
Customer relationship management
3
Direct marketing
3
Direktmarketing
3
Business model
2
Digitalisierung
2
Digitization
2
Geschäftsmodell
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Retail trade
2
Advertising
1
Advertising effects
1
Attribution modeling
1
B-to-B-Marketing
1
Big Data
1
Big data
1
Big data analytics
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Bio-Lebensmittel
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Brand management
1
Business-to-business marketing
1
Catalog shopping
1
Churn prediction
1
Cluster analysis
1
Clusteranalyse
1
Cognitive schemas
1
Computer-assisted marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
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8
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Bulgarian
German
English
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Author
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Verhoef, Peter C.
Warlop, Luk
11
Gijsbrechts, Els
9
Wyer, Robert S.
9
Fitzsimons, Gavan J.
8
Griskevicius, Vladas
8
Dekimpe, Marnik G.
7
Eisingerich, Andreas B
7
Schmitt, Bernd
7
Bijmolt, Tammo H. A.
6
Krishna, Aradhna
6
Park, C. Whan
6
Pauwels, Koen
6
Alba, Joseph W.
5
Ariely, Dan
5
Clement, Michel
5
Gilovich, Thomas
5
Kumar, Amit
5
Morwitz, Vicki G.
5
Neslin, Scott A.
5
Saad, Gad
5
Schwarz, Norbert
5
Skiera, Bernd
5
Walker Reczek, Rebecca
5
Winterich, Karen Page
5
Yoon, Carolyn
5
Barone, Michael J.
4
Berger, Jonah
4
Cole, Catherine A.
4
Dewitte, Siegfried
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Fiske, Susan T.
4
Grinstein, Amir
4
Hagtvedt, Henrik
4
Haws, Kelly L.
4
Jampol, Lily
4
Kamakura, Wagner A.
4
Kenrick, Douglas T.
4
Kervyn, Nicolas
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of retailing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Journal of business research : JBR
2
Journal of interactive marketing
2
Journal of service research : JSR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Universia business review : UBR
1
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ECONIS (ZBW)
8
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8
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1
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
2
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
3
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
4
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
5
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
6
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
7
Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna
;
Bijmolt, Tammo H. A.
;
Tribó, Josep A.
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
Saved in:
8
Willingness to pay for organic products : differences between virtue and vice foods
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 167-180
Persistent link: https://www.econbiz.de/10009376054
Saved in:
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