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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
SME
Social web
Konsumentenverhalten
632
Theory
152
Theorie
151
Brand management
138
Markenführung
138
Brand image
114
Markenimage
114
Experiment
96
Brand
93
Markenartikel
93
USA
92
United States
92
Beziehungsmarketing
90
Relationship marketing
90
Advertising effects
81
Personality psychology
81
Persönlichkeitspsychologie
81
Werbewirkung
81
Marketing management
76
Marketingmanagement
76
Decision
72
Entscheidung
72
Advertising
71
Emotion
67
Werbung
66
Online-Marketing
57
Innovation
54
Cognition
52
Kognition
52
Social Web
49
Viral marketing
49
Virales Marketing
49
Market research
47
Marktforschung
47
Preismanagement
43
Pricing strategy
43
Marketing
42
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Undetermined
320
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Article
684
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6
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Article in journal
Handbook
Konferenzbeitrag
Textbook
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690
Collection of articles of several authors
10
Sammelwerk
10
Case study
1
Fallstudie
1
Language
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Bulgarian
German
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Author
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Warlop, Luk
11
Gijsbrechts, Els
9
Wyer, Robert S.
9
Fitzsimons, Gavan J.
8
Griskevicius, Vladas
8
Dekimpe, Marnik G.
7
Eisingerich, Andreas B
7
Schmitt, Bernd
7
Verhoef, Peter C.
7
Krishna, Aradhna
6
Park, C. Whan
6
Pauwels, Koen
6
Alba, Joseph W.
5
Ariely, Dan
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Gilovich, Thomas
5
Kumar, Amit
5
Morwitz, Vicki G.
5
Neslin, Scott A.
5
Saad, Gad
5
Schwarz, Norbert
5
Skiera, Bernd
5
Walker Reczek, Rebecca
5
Winterich, Karen Page
5
Yoon, Carolyn
5
Barone, Michael J.
4
Berger, Jonah
4
Cole, Catherine A.
4
Dewitte, Siegfried
4
Dhar, Ravi
4
Fiske, Susan T.
4
Grinstein, Amir
4
Hagtvedt, Henrik
4
Haws, Kelly L.
4
Jampol, Lily
4
Kamakura, Wagner A.
4
Kenrick, Douglas T.
4
Kervyn, Nicolas
4
Kramer, Thomas
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
2,628
Journal of retailing and consumer services
2,216
International journal of production economics
2,079
International journal of production research
1,675
European journal of operational research : EJOR
1,256
International journal of hospitality management
844
International journal of consumer studies
771
Transportation research / E : an international journal
733
Psychology & marketing
723
Management science : journal of the Institute for Operations Research and the Management Sciences
682
Technological forecasting & social change : an international journal
665
Small business economics : an entrepreneurship journal
598
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Cogent business & management
501
International journal of logistics systems and management
500
Industrial marketing management : the international journal for industrial and high-tech firms
498
Asia Pacific journal of marketing and logistics
466
Journal of retailing
448
Tourism management : research, policies, practice
432
International journal of retail & distribution management
427
The journal of product & brand management
419
European journal of marketing : EJM
414
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
414
Journal of business ethics : JOBE
414
Omega : the international journal of management science
410
The international review of retail, distribution and consumer research
398
The journal of brand management : an international journal
391
Journal of marketing research : JMR
389
Journal of marketing management : MM
385
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
381
Journal of travel and tourism marketing
375
International journal of logistics : research and applications
362
Journal of marketing communications
348
Supply chain management : an international journal
347
International journal of entrepreneurship and small business
343
Journal of fashion marketing and management
340
Journal of marketing
331
The international journal of logistics management
329
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Source
All
ECONIS (ZBW)
690
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1
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10
of
690
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
4
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
5
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
6
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
7
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
8
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
9
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
10
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
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