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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Distribution channel"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
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Advertising
Brand image
Consumer behaviour
Distribution channel
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Konsumentenverhalten
1,143
USA
389
United States
389
Theory
353
Theorie
352
Advertising effects
173
Werbewirkung
173
Experiment
172
Online-Marketing
162
Werbung
162
Preismanagement
160
Pricing strategy
160
Brand management
154
Markenführung
154
Markenimage
141
Brand
138
Beziehungsmarketing
130
Relationship marketing
130
Game theory
118
Personality psychology
118
Persönlichkeitspsychologie
118
Spieltheorie
118
Marketing management
115
Marketingmanagement
115
Social Web
111
Emotion
101
Viral marketing
99
Virales Marketing
99
Market research
93
Marktforschung
93
Decision
86
Entscheidung
86
Retail trade
83
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1,472
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1,475
Collection of articles of several authors
8
Sammelwerk
8
Case study
6
Fallstudie
6
Systematic review
4
Übersichtsarbeit
4
Bibliografie enthalten
2
Bibliography included
2
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Language
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Bulgarian
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Hauser, John R.
14
Chintagunta, Pradeep K.
13
Tucker, Catherine
12
Janiszewski, Chris A.
11
Gijsbrechts, Els
10
Schweidel, David A.
10
Sun, Baohong
10
Warlop, Luk
10
Argo, Jennifer J.
9
Jerath, Kinshuk
9
Krishna, Aradhna
9
Pauwels, Koen
9
Pieters, Rik
9
Wyer, Robert S.
9
Dahl, Darren W.
8
Dekimpe, Marnik G.
8
Fitzsimons, Gavan J.
8
Laran, Juliano
8
Lehmann, Donald R.
8
Lichtenstein, Donald R.
8
Morales, Andrea C.
8
Neslin, Scott A.
8
Rucker, Derek D.
8
Sengupta, Jaideep
8
Shiv, Baba
8
Urban, Glen L.
8
Vohs, Kathleen D.
8
Bagchi, Rajesh
7
Belk, Russell W.
7
Berger, Jonah
7
Bijmolt, Tammo H. A.
7
Braun, Michael
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kamakura, Wagner A.
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
McGill, Ann L.
7
Van Den Bulte, Christophe
7
Verhoef, Peter C.
7
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,841
Journal of retailing and consumer services
2,259
International journal of production economics
2,100
International journal of production research
1,690
European journal of operational research : EJOR
1,313
International journal of hospitality management
877
International journal of consumer studies
779
Psychology & marketing
776
Management science : journal of the Institute for Operations Research and the Management Sciences
767
Transportation research / E : an international journal
744
Technological forecasting & social change : an international journal
675
Industrial marketing management : the international journal for industrial and high-tech firms
602
Small business economics : an entrepreneurship journal
599
The journal of brand management : an international journal
560
Cogent business & management
531
Tourism management : research, policies, practice
506
International journal of logistics systems and management
504
European journal of marketing : EJM
497
Asia Pacific journal of marketing and logistics
491
The journal of product & brand management
481
Journal of retailing
473
Omega : the international journal of management science
456
Journal of marketing research : JMR
445
Journal of business ethics : JOBE
444
International journal of retail & distribution management
434
Journal of travel and tourism marketing
434
Journal of marketing management : MM
429
Journal of advertising research
420
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
415
The international review of retail, distribution and consumer research
413
Journal of marketing communications
401
Journal of marketing
394
Journal of the Academy of Marketing Science
370
International journal of logistics : research and applications
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
359
Marketing letters : a journal of research in marketing
355
Journal of fashion marketing and management
354
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All
ECONIS (ZBW)
1,475
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1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
4
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
5
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
6
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
7
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
8
Designing Distributed Ledger technologies, like Blockchain, for advertising markets
Joo, Mingyu
;
Kim, Seung Hyun
;
Ghose, Anindya
;
Wilbur, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 12-21
Persistent link: https://www.econbiz.de/10014281889
Saved in:
9
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
10
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
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