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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Markenführung
Werbung
Advertising effects
110
Werbewirkung
110
Advertising
63
Consumer behaviour
59
Konsumentenverhalten
59
Internet marketing
26
Online-Marketing
26
Brand image
20
Markenimage
20
Brand management
17
USA
12
United States
12
Emotion
9
Print advertising
9
Printwerbung
9
Brand
8
Markenartikel
8
Psychology of advertising
8
Werbepsychologie
8
Celebrity endorsement
7
Celebrity-Werbung
7
Fernsehwerbung
7
Gender
7
Geschlecht
7
Television advertising
7
Personality psychology
6
Persönlichkeitspsychologie
6
Cognition
5
Kognition
5
Product Placement
5
Product placement
5
Social Web
5
Social web
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Arzneimittel
4
Comparison
4
Direct marketing
4
Direktmarketing
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71
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Clement, Michel
3
Torres, Ivonne M.
3
Burmester, Alexa B.
2
Dekimpe, Marnik G.
2
Edeling, Alexander
2
Evans, Nathaniel J.
2
Gijsenberg, Maarten J.
2
Guitart, Ivan A.
2
Luna-Nevarez, Cuauhtemoc
2
Pauwels, Koen
2
Srinivasan, Shuba
2
Yoon, Hye Jin
2
Zhu, Yi
2
Aalberts, Robert J.
1
Abou Nabout, Nadia
1
Akhavan, Roya
1
Aksehirli, Zeynep
1
Anghelcev, George
1
Appiah, Osei
1
Avant, J. Adam
1
Avery, Elizabeth Johnson
1
Babin, Barry J.
1
Babin, Laurie A.
1
Backhaus, Max
1
Bakir, Aysen
1
Bayer, Emanuel
1
Becker, Jan U.
1
Becker, Jan-Michael
1
Bee, Colleen
1
Beentjes, Johannes W.
1
Beerli-Palacio, Asunción
1
Bijmolt, Tammo H. A.
1
Bosman, Jan A. M.
1
Bowman, Douglas
1
Bruce, Norris I.
1
Bruno, Pascal
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chelminski, Piotr
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
176
Journal of business research : JBR
137
International journal of advertising : the quarterly review of marketing communications
136
Journal of marketing communications
126
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
105
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
62
Psychology & marketing
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of internet marketing and advertising : IJIMA
47
Journal of retailing and consumer services
44
European journal of marketing : EJM
38
The journal of product & brand management
34
Journal of marketing research : JMR
32
Health marketing quarterly
31
Marketing letters : a journal of research in marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
SpringerLink / Bücher
29
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
27
Journal of global marketing
26
Journal of marketing
25
Marketing : ZFP ; journal of research and management
25
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
23
Asia Pacific journal of marketing and logistics
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of marketing research
19
International journal of hospitality management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of the Academy of Marketing Science
18
Marketing intelligence & planning
18
International journal of consumer studies
17
Quantitative marketing and economics : QME
17
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ECONIS (ZBW)
71
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1
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
4
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
5
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
6
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
7
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
8
Stay positive or go negative? : memory imperfections and messaging strategy
Li, Xiaolin
;
Rao, Raghunath Singh
;
Narasimhan, Om
;
Gao, Xing
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10013471073
Saved in:
9
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
10
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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