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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Management decision : MD"
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Search: subject_exact:"B2B relationship"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of customer behaviour
Management decision : MD
Industrial marketing management : the international journal for industrial and high-tech firms
588
The journal of business & industrial marketing
225
Journal of business-to-business marketing
126
Journal of business research : JBR
95
Handbook of business-to-business marketing
35
Journal of marketing
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Journal of the Academy of Marketing Science
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The journal of personal selling & sales management : JPSSM
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Harvard-Business-Manager : das Wissen der Besten
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Marketing intelligence & planning
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Harvard business review : HBR
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Innovation in pricing : contemporary theories and best practices
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
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Journal of strategic marketing
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Journal of marketing theory and practice
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Journal of personal selling & sales management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of marketing management : MM
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The service industries journal
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Brand the Future : systematische Markenentwicklung im B2B
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Field guide to case study research in business-to-business marketing and purchasing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Psychology & marketing
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The journal of services marketing
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Business horizons
8
Business relationship management and marketing
8
Entwicklungen des Investitionsgütermarketing
7
International journal of procurement management
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
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ECONIS (ZBW)
38
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1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
3
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
4
A measurement model of the dimensions and types of informal organizational control : an empirical test in a B2B sales context
Malek, Stacey L.
;
Sarin, Shikhar
;
Jaworski, Bernard J.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 415-442
Persistent link: https://www.econbiz.de/10013271759
Saved in:
5
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
6
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
7
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
8
B2B trade fairs and promise management as a relationship marketing concept
Siemieniako, Dariusz
;
Gȩbarowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
Saved in:
9
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
10
Editorial: current issues and challenges in B2B marketing
Kooli, Kaouther
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011655439
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