//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B relationship"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
49
Business-to-business marketing
49
Lieferantenmanagement
20
Supplier relationship management
20
Beziehungsmarketing
19
Relationship marketing
19
Salespeople
15
Verkaufspersonal
15
Selling
10
Verkauf
10
Consumer behaviour
8
Konsumentenverhalten
8
Marketing management
6
Marketingmanagement
6
Brand management
5
Markenführung
5
USA
5
United States
5
Social Web
4
Social web
4
Brand
3
Confidence
3
Customer value
3
E-commerce
3
Electronic Commerce
3
Innovation diffusion
3
Innovationsdiffusion
3
Kundenwert
3
Markenartikel
3
Physical distribution
3
Vertrauen
3
Vertrieb
3
Arbeitsverhalten
2
B2B marketing
2
Beschwerdemanagement
2
Brand image
2
Complaint management
2
Customer satisfaction
2
Dienstleistungsqualität
2
Dienstleistungssektor
2
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
49
Aufsatz in Zeitschrift
49
Case study
1
Fallstudie
1
Language
All
English
49
Author
All
Brennan, Ross
2
Brown, Brian P.
2
Brown, Gene
2
Burton, Jamie
2
Chakrabarty, Subhra
2
Ingram, Thomas N.
2
Johnson, Jeff S.
2
Johnston, Wesley J.
2
Kooli, Kaouther
2
Lassk, Felicia G.
2
Rapp, Adam
2
Widing, Robert E.
2
Worm, Stefan
2
Zablah, Alex R.
2
Agnihotri, Raj
1
Ahearne, Michael
1
Alavi, Sascha
1
Amin, Mohammad Sakif
1
Anderson, Erin
1
Bachrach, Daniel G.
1
Barley, Nicholas
1
Barry, James M.
1
Bellenger, Danny N.
1
Ben Mansour, Kaouther
1
Berthon, Pierre R.
1
Blocker, Christopher P.
1
Blut, Markus
1
Bolat, Elvira
1
Borg, Susanne Wiatr
1
Brock, Christian
1
Brüggemann, Felix
1
Cannon, Joseph P.
1
Cockayne, David
1
Cornwell, Victoria
1
Crittenden, Victoria Lynn
1
Croft, Robin
1
DeCarlo, Thomas E.
1
Desernot, Christina
1
Doney, Patricia M.
1
Donthu, Naveen
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of customer behaviour
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
588
The journal of business & industrial marketing
225
Journal of business-to-business marketing
126
Journal of business research : JBR
95
Handbook of business-to-business marketing
35
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Journal of the Academy of Marketing Science
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Journal of marketing management : MM
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Psychology & marketing
9
The journal of services marketing
9
Business horizons
8
Business relationship management and marketing
8
Management decision : MD
8
Entwicklungen des Investitionsgütermarketing
7
International journal of procurement management
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
more ...
less ...
Source
All
ECONIS (ZBW)
49
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
3
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
4
A measurement model of the dimensions and types of informal organizational control : an empirical test in a B2B sales context
Malek, Stacey L.
;
Sarin, Shikhar
;
Jaworski, Bernard J.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 415-442
Persistent link: https://www.econbiz.de/10013271759
Saved in:
5
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
6
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
7
On the nature of international sales and sales management research : a social network-analytic perspective
Schrock, Wyatt A.
;
Zhao, Yanhui
;
Richards, Keith A.
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011936237
Saved in:
8
Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships
Friend, Scott B.
;
Johnson, Jeff S.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011690133
Saved in:
9
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
10
B2B trade fairs and promise management as a relationship marketing concept
Siemieniako, Dariusz
;
Gȩbarowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->