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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of fashion marketing and management"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Marktforschung"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
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Consumer behaviour
Marktforschung
Wirkungsanalyse
Konsumentenverhalten
572
Fashion
219
Mode
218
Brand management
162
Markenführung
162
Clothing industry
153
Bekleidungsindustrie
152
USA
142
United States
141
Clothing
125
Bekleidung
121
Brand image
121
Markenimage
121
Theory
104
Theorie
103
Brand
102
Markenartikel
101
Beziehungsmarketing
99
Relationship marketing
99
Textile distribution
82
Textilhandel
82
Marketing management
77
Marketingmanagement
77
Social Web
76
Social web
76
Internet marketing
73
Online-Marketing
73
Advertising effects
61
Werbewirkung
61
Advertising
60
Luxury goods
60
Luxusgüter
60
Innovation
59
Einzelhandel
56
Retail trade
56
Online retailing
55
Online-Handel
55
Werbung
55
Market research
53
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310
Free
1
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Article
609
Book / Working Paper
4
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Article in journal
Aufsatz in Zeitschrift
613
Collection of articles of several authors
9
Sammelwerk
9
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
Author
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Gijsbrechts, Els
10
Warlop, Luk
9
Lennon, Sharron J.
7
Phau, Ian
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Dekimpe, Marnik G.
5
Kamakura, Wagner A.
5
Neslin, Scott A.
5
Pauwels, Koen
5
Stremersch, Stefan
5
Chattaraman, Veena
4
Johnson, Kim K. P.
4
Khare, Arpita
4
Lee, Yuri
4
Leeflang, Peter
4
Lehmann, Donald R.
4
Roberts, John H.
4
Sadachar, Amrut
4
Thomas, Jane Boyd
4
Yan, Ruoh-nan
4
Chan, Eugene Y.
3
Choi, Dooyoung
3
Choo, Ho Jung
3
Costa, Marconi Freitas da
3
Diamantopoulos, Adamantios
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Harradine, Rod
3
Hodges, Nancy
3
Homburg, Christian
3
Jain, Sheetal
3
Kayande, Ujwal
3
Keh, Hean Tat
3
Kim, HaeJung
3
Kim, Hyunsook
3
Kim, Jieun
3
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of fashion marketing and management
Journal of business research : JBR
1,962
Journal of retailing and consumer services
1,940
International journal of hospitality management
761
International journal of consumer studies
756
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
Journal of marketing research : JMR
452
Applied economics
449
Energy economics
422
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
393
Technological forecasting & social change : an international journal
373
Tourism management : research, policies, practice
367
Applied economics letters
358
European journal of marketing : EJM
358
Management science : journal of the Institute for Operations Research and the Management Sciences
354
The journal of brand management : an international journal
354
Economic modelling
346
Economics letters
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing management : MM
330
Journal of travel and tourism marketing
319
Marketing letters : a journal of research in marketing
319
Journal of the Academy of Marketing Science
316
Journal of retailing
314
Journal of international consumer marketing
313
Cogent business & management
309
Food policy : economics planning and politics of food and agriculture
307
Journal of consumer behaviour : an international research review
304
Journal of marketing communications
300
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
296
The American economic review
295
Journal of marketing
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
293
International journal of retail & distribution management
292
The journal of consumer marketing
286
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
281
The international review of retail, distribution and consumer research
276
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ECONIS (ZBW)
613
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1
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613
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1
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
4
Exploring young consumer's adoption of secondhand luxury : insights from a qualitative study
Rathi, Rubal
;
Jain, Sheetal
;
Garg, Ruchi
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 117-138
Persistent link: https://www.econbiz.de/10014495506
Saved in:
5
Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie
;
Fiore, Ann Marie
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
Saved in:
6
How to discover consumer attention to design topics of fast fashion : a topic modeling approach
Pan, Xuwei
;
Li, Jihu
;
Luo, Jianhong
;
Zhan, Wenbang
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 273-297
Persistent link: https://www.econbiz.de/10014495522
Saved in:
7
Impact of fashion influencers on consumers' purchase intentions : theory of planned behaviour and mediation of attitude
Tiwari, Archana
;
Kumar, Audhesh
;
Kant, Rishi
;
Jaiswal, …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10014495516
Saved in:
8
Increasing digital dissemination and online apparel shopping behaviour of Generation Y
Agrawal, Durgesh Kumar
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014495500
Saved in:
9
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
10
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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