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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Relationship marketing
USA
Consumer behaviour
875
Konsumentenverhalten
875
Beziehungsmarketing
132
Brand management
114
Markenführung
114
Customer satisfaction
107
Kundenzufriedenheit
107
Brand image
103
Markenimage
103
Dienstleistungsqualität
89
Service quality
89
Advertising effects
77
Hotel industry
77
Hotellerie
77
Werbewirkung
77
Emotion
76
Internet marketing
71
Market research
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Marktforschung
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Online-Marketing
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Viral marketing
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Kumar, V.
4
Mavondo, Felix
4
Neslin, Scott A.
4
Ramkissoon, Haywantee
4
Verhoef, Peter C.
4
Dewnarain, Senika
3
Gijsbrechts, Els
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Han, Heesup
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Jin, Naehyun Paul
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Lee, Seonjeong
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Line, Nathaniel D.
3
Tanford, Sarah
3
Assaker, Guy
2
Baloglu, Seyhmus
2
Bijmolt, Tammo H. A.
2
Bodapati, Anand V.
2
Bronnenberg, Bart J.
2
Gill, Tripat
2
Goh, Ben
2
Grewal, Rajdeep
2
Heerde, Harald J. van
2
Kim, Mi Ran
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Kim, Min-Seong
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Konuş, Umut
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Larivière, Bart
2
Lemon, Katherine N.
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Lim, Weng Marc
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Ma, Junzhao
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Mattila, Anna S.
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Nguyen, Hang T.
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Qu, Hailin
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Sesé, F. Javier
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Siddarth, S.
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Silva-Risso, Jorge M.
2
Tang, Liang
2
Verlegh, Peeter
2
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2
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Abubakar, Binta
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of hospitality marketing & management
Journal of marketing research : JMR
Journal of retailing and consumer services
522
Journal of business research : JBR
395
Working paper / National Bureau of Economic Research, Inc.
246
International journal of hospitality management
211
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Psychology & marketing
132
The journal of services marketing
127
The journal of product & brand management
112
Journal of the Academy of Marketing Science
96
The journal of brand management : an international journal
85
Asia Pacific journal of marketing and logistics
83
Journal of travel and tourism marketing
80
International journal of contemporary hospitality management
79
International journal of retail & distribution management
75
Cogent business & management
74
Journal of retailing
73
Journal of fashion marketing and management
70
Journal of marketing
69
International journal of consumer studies
68
The journal of consumer marketing
66
The service industries journal
64
European journal of marketing : EJM
63
Services marketing quarterly
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
Journal of strategic marketing
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of service management
59
Marketing intelligence & planning
59
Journal of service research : JSR
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
The international review of retail, distribution and consumer research
55
Tourism management : research, policies, practice
53
Journal of international consumer marketing
52
International journal of internet marketing and advertising : IJIMA
51
SpringerLink / Bücher
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
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ECONIS (ZBW)
171
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171
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1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
3
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
4
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
5
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
6
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
7
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
8
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
9
Influence of customer personality on perceived attractiveness and similarity in a food service context
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 745-766
Persistent link: https://www.econbiz.de/10014319794
Saved in:
10
Determinants of customer loyalty to online food service delivery : evidence from Indonesia, Taiwan, and New Zealand
Rombach, Meike
;
Kartikasari, Ani
;
Dean, David L.
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 818-842
Persistent link: https://www.econbiz.de/10014319800
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