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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Beziehungsmarketing"
~subject:"Einzelhandel"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Einzelhandel
Consumer behaviour
532
Konsumentenverhalten
532
Relationship marketing
115
Customer satisfaction
105
Kundenzufriedenheit
105
Dienstleistungsqualität
85
Service quality
85
Brand management
84
Markenführung
84
Hotel industry
78
Hotellerie
78
Brand image
74
Markenimage
74
Gastronomie
57
Restaurant industry
57
Brand
53
Markenartikel
53
Emotion
50
Internet marketing
49
Online-Marketing
49
Viral marketing
45
Virales Marketing
45
Social Web
43
Social web
43
Advertising effects
39
Werbewirkung
39
Online retailing
32
Online-Handel
32
Theorie
31
Theory
31
Experiment
30
USA
28
United States
28
Beschwerdemanagement
26
Complaint management
26
Personality psychology
26
Persönlichkeitspsychologie
26
Advertising
24
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Article in journal
129
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129
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English
129
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Verhoef, Peter C.
5
Mavondo, Felix
4
Neslin, Scott A.
4
Ramkissoon, Haywantee
4
Dewnarain, Senika
3
Gijsbrechts, Els
3
Han, Heesup
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Tanford, Sarah
3
Assaker, Guy
2
Baloglu, Seyhmus
2
Bijmolt, Tammo H. A.
2
Dekimpe, Marnik G.
2
Goh, Ben
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Konuş, Umut
2
Lim, Weng Marc
2
Mattila, Anna S.
2
Nguyen, Hang T.
2
O'Connor, Peter
2
Qu, Hailin
2
Sesé, F. Javier
2
Shoukat, Muhammad Haroon
2
Tang, Liang
2
Wieringa, Jaap E.
2
Abubakar, Binta
1
Agbemabiese, George Cudjoe
1
Ahn, Jiseon
1
Ailawadi, Kusum L.
1
Akhtar, Nadeem
1
Al-Ansi, Amr
1
Al-Hawari, Mohd Ahmad
1
Alavi, Sascha
1
Ali Eliwa, Rasha
1
Anderl, Eva
1
Aroean, Lukman
1
Atakan, S. Sinem
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of hospitality marketing & management
Journal of retailing and consumer services
777
Journal of business research : JBR
439
International journal of hospitality management
164
Journal of retailing
157
International journal of retail & distribution management
140
The international review of retail, distribution and consumer research
129
The journal of services marketing
125
The journal of product & brand management
105
Psychology & marketing
96
Journal of the Academy of Marketing Science
90
The journal of brand management : an international journal
90
Asia Pacific journal of marketing and logistics
84
Cogent business & management
82
International journal of retail and distribution management
80
The service industries journal
74
European journal of marketing : EJM
72
Journal of strategic marketing
72
Journal of travel and tourism marketing
69
International journal of contemporary hospitality management
68
Journal of marketing
67
International journal of electronic marketing and retailing : IJEMR
64
Marketing intelligence & planning
61
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of service management
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
International journal of consumer studies
52
Services marketing quarterly
52
Tourism management : research, policies, practice
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Journal of service research : JSR
49
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
International journal of internet marketing and advertising : IJIMA
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
Service business
43
The international journal of bank marketing : IJBM
43
Technological forecasting & social change : an international journal
40
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ECONIS (ZBW)
129
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129
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1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
3
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
4
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
5
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
6
Guest interaction with hotel booking website information : scale development and validation of antecedents and consequences
Selem, Kareem M.
;
Shoukat, Muhammad Haroon
;
Rimsha Khalid
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 626-648
Persistent link: https://www.econbiz.de/10014564205
Saved in:
7
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
8
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
9
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
10
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
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