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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Experiment"
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Search: subject_exact:"Markenidentität"
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Experiment
Brand image
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Consumer behaviour
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Lopes, Evandro Luiz
2
Baxter, Stacey
1
Berger, Jonah
1
Childs, Michelle L.
1
Costa Hernandez, José Mauro da
1
El Gamal, Monica
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of international consumer marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
12
Journal of retailing and consumer services
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
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The journal of product & brand management
5
Journal of marketing communications
4
European journal of marketing : EJM
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Tourism management : research, policies, practice
3
Australasian marketing journal
2
Innovatives Markenmanagement
2
International journal of business excellence
2
International journal of hospitality management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
2
Journal of marketing research : JMR
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
SFB 649 discussion paper
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
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Strategie, Marketing und Informationsmanagement
2
The journal of brand management : an international journal
2
The journal of product innovation management : an international publication of the Product Development & Management Association
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Agricultural and resource economics review : ARER
1
Bridging the gap between advertising academia and practice
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
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Cutting edge international research
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
ERIM report series research in management
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Enterprise information systems
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European journal of international management : EJIM
1
Fundamentals of marketing research ; Vol. 4
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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ECONIS (ZBW)
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1
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
2
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
3
It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
Saved in:
4
Do status symbols in marketing increase product evaluations? : an experimental analysis of group differences on product evaluations for scarce and brand-presence products
Childs, Michelle L.
;
Jin, Byoungho
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 154-168
Persistent link: https://www.econbiz.de/10011507260
Saved in:
5
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
6
The impact of brand experiences on brand resonance in multi-channel fashion retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
7
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
8
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Saved in:
9
Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey
;
Lowrey, Tina M.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
Saved in:
10
Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro
;
Urdan, André Torres
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
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