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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~subject:"Communication media"
~subject:"Funktechnik"
~subject:"Konsumentenverhalten"
~subject:"Mediennutzung"
~subject:"Online-Marketing"
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10
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10
Mobile Business
8
Mobile business
8
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6
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6
Consumer behaviour
5
Internet marketing
4
mobile apps
3
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Appel, Gil
1
Chandukala, Sandeep R.
1
Cui, Xuebin
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Dinner, Isaac M.
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Forman, Christopher
1
Heerde, Harald J. van
1
Ittersum, Koert van
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Johnson, Eric J.
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Kim, Jun B.
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Lee, Seoungwoo
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Libai, Barak
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Mrkva, Kellen
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Muller, Eitan
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Neslin, Scott A.
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1
Sun, Xiaochi
1
Sun, Yacheng
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Tan, Yong-Chin
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Wedel, Michel
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Xu, Jiao
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
Journal of retailing and consumer services
32
Journal of business research : JBR
18
International journal of business information systems : IJBIS
10
Technological forecasting & social change : an international journal
10
International journal of consumer studies
8
International journal of networking and virtual organisations : IJNVO
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of internet commerce
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
Marketing intelligence & planning
6
International journal of retail and distribution management
5
Journal of hospitality marketing & management
5
Psychology & marketing
5
SpringerLink / Bücher
5
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of hospitality management
4
Journal of electronic commerce in organizations : JECO
4
Journal of promotion management : innovations in planning and applied research
4
Pervasive advertising
4
4OR : a quarterly journal of operations research
3
Electronic commerce research
3
International journal of contemporary hospitality management
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of information technology and management : IJITM
3
International journal of internet marketing and advertising : IJIMA
3
International journal of technology marketing : IJTMkt
3
Journal of advertising research
3
Journal of electronic commerce research : JECR
3
Journal of management information systems : JMIS
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
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ECONIS (ZBW)
7
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7
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7
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1
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
2
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
3
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
4
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
5
On the monetization of mobile apps
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
;
Shachar, Ron
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012288648
Saved in:
6
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
7
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
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