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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing"
~person:"Lehmann, Donald R."
~person:"Nguyen, Hang T."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Social Web"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
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7
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5
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4
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4
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Relationship marketing
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Lehmann, Donald R.
Nguyen, Hang T.
Grewal, Dhruv
16
Verhoef, Peter C.
16
Gijsbrechts, Els
10
Skiera, Bernd
10
Neslin, Scott A.
9
Warlop, Luk
9
Bijmolt, Tammo H. A.
8
Campo, Katia
8
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8
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7
Blut, Markus
6
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6
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6
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6
Ruyter, Ko de
6
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5
Lilien, Gary L.
5
Mittal, Vikas
5
Natter, Martin
5
Noble, Stephanie M.
5
Patrick, Vanessa M.
5
Ratchford, Brian Thomas
5
Sattler, Henrik
5
Abou Nabout, Nadia
4
Brady, Michael K.
4
Burton, Scot
4
Deleersnyder, Barbara
4
Emrich, Oliver
4
Evanschitzky, Heiner
4
Fay, Scott
4
Gauri, Dinesh Kumar
4
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4
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4
Grinstein, Amir
4
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4
Konuş, Umut
4
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4
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4
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4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing
4
Marketing letters : a journal of research in marketing
3
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
9
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1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
3
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
4
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
Saved in:
5
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
6
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
7
Choosing a digital cotent strategy : how much should be free?
Halbheer, Daniel
;
Stahl, Florian
;
Koenigsberg, Oded
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10010400697
Saved in:
8
When shelf-based scarcity impacts consumer preferences
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 142-155
Persistent link: https://www.econbiz.de/10009240267
Saved in:
9
The role of expectations in the adoption of innovative consumer durables : some preliminary evidence
Holak, Susan L.
- In:
Journal of retailing
63
(
1987
)
3
,
pp. 243-259
Persistent link: https://www.econbiz.de/10001044584
Saved in:
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