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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
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2,876
Relationship marketing
755
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754
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739
Customer satisfaction
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Septianto, Felix
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Pantano, Eleonora
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Thaichon, Park
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Park, Jungkun
17
Dwivedi, Yogesh Kumar
16
Jebarajakirthy, Charles
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Paul, Justin
15
Dhir, Amandeep
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Hollebeek, Linda D.
14
Lombart, Cindy
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Mortimer, Gary
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Woodside, Arch G.
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Das, Gopal
11
Otterbring, Tobias
11
Rana, Nripendra P.
11
Warlop, Luk
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Kaur, Puneet
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Klaus, Philipp
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Loureiro, Sandra Maria Correia
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Talwar, Shalini
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8
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8
Chan, Eugene Y.
8
Chebat, Jean-Charles
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Gustafsson, Anders
8
Gázquez-Abad, Juan Carlos
8
Souiden, Nizar
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Verhoef, Peter C.
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Nordic Retail and Wholesale Conference <4., 2014, Stockholm>
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
Psychology & marketing
Journal of business research : JBR
2,455
International journal of hospitality management
798
International journal of consumer studies
768
Small business economics : an entrepreneurship journal
594
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Management science : journal of the Institute for Operations Research and the Management Sciences
463
Cogent business & management
460
Journal of retailing
439
Technological forecasting & social change : an international journal
438
Asia Pacific journal of marketing and logistics
425
The journal of product & brand management
414
The international review of retail, distribution and consumer research
410
International journal of retail & distribution management
407
European journal of marketing : EJM
399
The journal of brand management : an international journal
380
Journal of marketing research : JMR
375
Tourism management : research, policies, practice
369
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
360
Journal of marketing management : MM
353
Journal of travel and tourism marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of business ethics : JOBE
342
Journal of marketing communications
338
International journal of entrepreneurship and small business
334
International journal of production economics
331
Journal of international consumer marketing
326
Journal of marketing
321
European journal of operational research : EJOR
320
Journal of fashion marketing and management
311
Marketing letters : a journal of research in marketing
309
Journal of the Academy of Marketing Science
299
Journal of consumer behaviour : an international research review
295
Marketing intelligence & planning
293
International journal of contemporary hospitality management
292
The journal of consumer marketing
289
Industrial marketing management : the international journal for industrial and high-tech firms
284
International journal of internet marketing and advertising : IJIMA
281
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ECONIS (ZBW)
3,191
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1
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
6
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
7
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
8
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
9
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
10
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
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