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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of strategic marketing"
~subject:"Markenartikel"
~subject:"Retail trade"
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Markenartikel
Retail trade
Consumer behaviour
286
Konsumentenverhalten
286
Marketing management
250
Marketingmanagement
250
Beziehungsmarketing
233
Relationship marketing
233
Brand management
184
Markenführung
184
Brand image
117
Markenimage
117
Internet marketing
87
Online-Marketing
87
Brand
78
Social Web
74
Social web
74
Customer satisfaction
67
Kundenzufriedenheit
67
Marketing
67
Market research
54
Marktforschung
54
Theory
53
Theorie
52
Viral marketing
51
Virales Marketing
51
Firm performance
50
Unternehmenserfolg
50
Advertising effects
45
Innovation
45
Werbewirkung
45
Dienstleistungsqualität
42
Service quality
42
USA
42
United States
42
International marketing
41
Lieferantenmanagement
40
Supplier relationship management
40
Advertising
39
Internationales Marketing
39
Einzelhandel
36
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113
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Dekimpe, Marnik G.
4
Japutra, Arnold
3
Neslin, Scott A.
3
Steenkamp, Jan-Benedict E. M.
3
Bombaij, Nick J. F.
2
Bowman, Douglas
2
Das, Gopal
2
Duclos, Rod
2
Gielens, Katrijn
2
Gijsbrechts, Els
2
Ilicic, Jasmina
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Luna, David
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Roy, Sanjit
2
Simkin, Lyndon
2
Srivastava, Rajendra Krishan
2
Verhoef, Peter C.
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ailawadi, Kusum L.
1
Akbar, Muhammad Imad Ud Din
1
Aksehirli, Zeynep
1
Akter, Shahriar
1
Almubarak, Alanoud F.
1
Althuizen, Niek
1
Areni, Charles Scott
1
Aroean, Lukman
1
Babin, Barry J.
1
Babin, Laurie A.
1
Bang, Nguyen
1
Baxter, Stacey
1
Baxter, Stacey M.
1
Beerli, Asunción
1
Bellenger, Danny N.
1
Bendixen, Michael
1
Bijmolt, Tammo H. A.
1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of strategic marketing
Journal of retailing and consumer services
451
Journal of business research : JBR
329
The journal of brand management : an international journal
257
The journal of product & brand management
203
Journal of retailing
158
International journal of retail & distribution management
109
The international review of retail, distribution and consumer research
93
European journal of operational research : EJOR
85
SpringerLink / Bücher
79
European journal of marketing : EJM
78
International journal of production economics
77
Psychology & marketing
70
International journal of retail and distribution management
64
Asia Pacific journal of marketing and logistics
60
Marketing intelligence & planning
55
Journal of marketing
50
Management science : journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Industrial marketing management : the international journal for industrial and high-tech firms
44
Marketing letters : a journal of research in marketing
44
Journal of fashion marketing and management
40
The journal of consumer marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
37
International journal of electronic marketing and retailing : IJEMR
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Transportation research / E : an international journal
34
Cogent business & management
33
Journal of marketing management : MM
33
International journal of consumer studies
32
Business horizons
31
Marketing : ZFP ; journal of research and management
31
European journal of marketing
30
International journal of hospitality management
30
Gabler Edition Wissenschaft
28
International journal of market research : JMRS ; the journal of the Market Research Society
28
Journal of promotion management : innovations in planning and applied research
28
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ECONIS (ZBW)
113
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113
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
3
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
4
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
5
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
6
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
7
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
8
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
9
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
10
Validating a multidimensional perspective of relationship
marketing
on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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