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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Markenartikel"
~subject:"Retail trade"
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Search: subject:"Marketing"
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Markenartikel
Retail trade
Consumer behaviour
262
Konsumentenverhalten
262
Theory
167
Theorie
166
Internet marketing
136
Online-Marketing
136
Beziehungsmarketing
127
Marketing management
127
Marketingmanagement
127
Relationship marketing
127
Brand management
116
Markenführung
116
Distribution channel
82
Vertriebsweg
82
Lieferantenmanagement
81
Supplier relationship management
81
Brand image
74
Markenimage
74
Social Web
72
Social web
72
Preismanagement
71
Pricing strategy
71
Advertising
69
Brand
66
Viral marketing
66
Virales Marketing
66
Werbung
66
Advertising effects
61
Werbewirkung
61
Market research
58
Marktforschung
58
Online retailing
56
Online-Handel
56
Einzelhandel
55
USA
55
United States
55
E-commerce
54
Electronic Commerce
54
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80
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Article
120
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120
Aufsatz in Zeitschrift
120
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English
120
Author
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Dekimpe, Marnik G.
4
Gallino, Santiago
3
Moreno, Antonio
3
Neslin, Scott A.
3
Steenkamp, Jan-Benedict E. M.
3
Bell, David R.
2
Bombaij, Nick J. F.
2
Bowman, Douglas
2
Duclos, Rod
2
Ertekin, Necati
2
Gao, Fei
2
Gielens, Katrijn
2
Gijsbrechts, Els
2
Ilicic, Jasmina
2
Jain, Aditya
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Luna, David
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Shaffer, Greg Eric
2
Srivastava, Rajendra Krishan
2
Verhoef, Peter C.
2
Abhishek, Vibhanshu
1
Agrawal, Vishal V.
1
Ailawadi, Kusum L.
1
Akkas, Arzum
1
Aksehirli, Zeynep
1
Akturk, M. Serkan
1
Althuizen, Niek
1
Altug, Mehmet Sekip
1
Aroean, Lukman
1
Aydin, Goker
1
Aydinliyim, Tolga
1
Azarm, Shapour
1
Babar, Yash
1
Babin, Barry J.
1
Babin, Laurie A.
1
Balseiro, Santiago R.
1
Bar, Ron N.
1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
451
Journal of business research : JBR
329
The journal of brand management : an international journal
257
The journal of product & brand management
203
Journal of retailing
158
International journal of retail & distribution management
109
The international review of retail, distribution and consumer research
93
European journal of operational research : EJOR
85
SpringerLink / Bücher
79
European journal of marketing : EJM
78
International journal of production economics
77
Psychology & marketing
70
International journal of retail and distribution management
64
Asia Pacific journal of marketing and logistics
60
Marketing intelligence & planning
55
Journal of marketing
50
Journal of the Academy of Marketing Science
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Industrial marketing management : the international journal for industrial and high-tech firms
44
Marketing letters : a journal of research in marketing
44
Journal of strategic marketing
43
Journal of fashion marketing and management
40
The journal of consumer marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
37
International journal of electronic marketing and retailing : IJEMR
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Transportation research / E : an international journal
34
Cogent business & management
33
Journal of marketing management : MM
33
International journal of consumer studies
32
Business horizons
31
Marketing : ZFP ; journal of research and management
31
European journal of marketing
30
International journal of hospitality management
30
Gabler Edition Wissenschaft
28
International journal of market research : JMRS ; the journal of the Market Research Society
28
Journal of promotion management : innovations in planning and applied research
28
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ECONIS (ZBW)
120
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120
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
3
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
4
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
5
Brand spillover as a
marketing
strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
6
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
7
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
8
Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Ertekin, Necati
;
Gümüş, Mehmet
;
Nikoofal, Mohammad E.
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 5828-5846
Persistent link: https://www.econbiz.de/10013371117
Saved in:
9
The effect of multichannel and omnichannel retailing on physical stores
Gao, Fei
;
Agrawal, Vishal V.
;
Cui, Shiliang
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 809-826
Persistent link: https://www.econbiz.de/10012876998
Saved in:
10
Exploring the competitive dimension of omnichannel retailing
Akturk, M. Serkan
;
Ketzenberg, Michael
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2732-2750
Persistent link: https://www.econbiz.de/10013368305
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