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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Hauser, John R."
~person:"Sun, Baohong"
~subject:"Agentenbasierte Modellierung"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Agentenbasierte Modellierung
Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Konsumentenverhalten
18
Online-Marketing
7
Großbritannien
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Agent-based modeling
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Hauser, John R.
Sun, Baohong
Chintagunta, Pradeep K.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Warlop, Luk
9
Jerath, Kinshuk
8
Muller, Eitan
8
Neslin, Scott A.
8
Schweidel, David A.
8
Braun, Michael
7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Urban, Glen L.
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Bronnenberg, Bart J.
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Sattler, Henrik
6
Van Den Bulte, Christophe
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Allenby, Greg M.
5
Chan, Tat
5
Chen, Yuxin
5
Clement, Michel
5
Dukes, Anthony
5
Fader, Peter
5
Feinberg, Fred M.
5
Godes, David
5
Goldenberg, Jacob
5
Katona, Zsolt
5
Lans, Ralf van der
5
Lilien, Gary L.
5
Mela, Carl F.
5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
2
Quantitative marketing and economics : QME
2
Electronic commerce research
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of business research : JBR
1
Journal of marketing
1
MIT sloan management review
1
Management information systems : mis quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
21
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1
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
2
Recommending products when consumers learn their preference weights
Dzyabura, Daria
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 417-441
Persistent link: https://www.econbiz.de/10012038401
Saved in:
3
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
4
An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints
Liu, Xiao
;
Derdenger, Timothy
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 569-591
Persistent link: https://www.econbiz.de/10011916556
Saved in:
5
A dynamic model of health insurance choices and healthcare consumption decisions
Mehta, Nitin
;
Ni, Jian
;
Srinivasan, Kannan
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011695366
Saved in:
6
A dynamic model of rational addiction : evaluating cigarette Taxes
Gordon, Brett R.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 452-470
Persistent link: https://www.econbiz.de/10011291340
Saved in:
7
An empirical analysis of consumer purchase decisions under bucket-based price discrimination
Sun, Yacheng
;
Li, Shibo
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 646-668
Persistent link: https://www.econbiz.de/10011372806
Saved in:
8
The squeaky wheel gets the grease : an empirical analysis of customer voice and firm intervention on Twitter
Ma, Liye
;
Sun, Baohong
;
Kekre, Sunder
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011372817
Saved in:
9
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
10
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
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