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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Neslin, Scott A."
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Theorie
Konsumentenverhalten
7
Beziehungsmarketing
6
Relationship marketing
6
Retail trade
4
Distribution channel
3
Vertriebsweg
3
Kundenbindungsprogramm
2
Loyalty program
2
Market segmentation
2
Marketing management
2
Marketingmanagement
2
Marktsegmentierung
2
Rabatt
2
Rebate
2
Theory
2
Absatz
1
Attitude towards store
1
Catalog shopping
1
Channels
1
Cluster analysis
1
Clusteranalyse
1
Conditional rebates
1
Consumer goods
1
Consumer utility model
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Customer engagement
1
Customer integration
1
Customer relationship management
1
Customer shopping journey
1
Customer value
1
Dauerhafte Konsumgüter
1
Decision under uncertainty
1
Dimensions of CSR
1
Distance
1
Distance selling
1
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9
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Bulgarian
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Author
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Neslin, Scott A.
Chintagunta, Pradeep K.
15
Hauser, John R.
13
Tucker, Catherine
12
Gijsbrechts, Els
11
Allenby, Greg M.
10
Dekimpe, Marnik G.
10
Muller, Eitan
10
Schweidel, David A.
10
Fader, Peter
9
Iyengar, Radha
9
Jerath, Kinshuk
9
Srinivasan, Kannan
9
Sun, Baohong
9
Warlop, Luk
9
Bradlow, Eric T.
8
Braun, Michael
8
Chen, Yuxin
8
Bronnenberg, Bart J.
7
Goldenberg, Jacob
7
Goldfarb, Avi
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Stremersch, Stefan
7
Urban, Glen L.
7
Van Den Bulte, Christophe
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Feinberg, Fred M.
6
Katona, Zsolt
6
Kumar, V.
6
Lehmann, Donald R.
6
Libai, Barak
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Natter, Martin
6
Rao, Vithala R.
6
Sattler, Henrik
6
Skiera, Bernd
6
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing
5
Journal of marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
MSI reports : working paper series
2
Marketing letters : a journal of research in marketing
2
Foundations and trends in marketing : FTMKT
1
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
2
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
3
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
4
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
5
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
Saved in:
6
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
7
Database submission : the ISMS durable goods data sets
Ni, Jian
;
Neslin, Scott A.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 1008-1013
Persistent link: https://www.econbiz.de/10009702504
Saved in:
8
The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
Saved in:
9
A market response model for coupon promotions
Neslin, Scott A.
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10001095702
Saved in:
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