A market response model for coupon promotions
Year of publication: |
1990
|
---|---|
Authors: | Neslin, Scott A. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 9.1990, 2, p. 125-145
|
Subject: | Verkauf | Selling | Rabatt | Rebate | Kundenbindungsprogramm | Loyalty program | Theorie | Theory |
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