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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Distribution channel"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
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Advertising
Beziehungsmarketing
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SME
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Konsumentenverhalten
562
Theory
305
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164
Online-Marketing
158
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144
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144
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142
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Chintagunta, Pradeep K.
13
Schweidel, David A.
13
Hauser, John R.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Bradlow, Eric T.
9
Jerath, Kinshuk
9
Pauwels, Koen
9
Sun, Baohong
9
Warlop, Luk
9
Braun, Michael
8
Dekimpe, Marnik G.
8
Neslin, Scott A.
8
Verhoef, Peter C.
8
Bijmolt, Tammo H. A.
7
Fader, Peter
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Srinivasan, Kannan
7
Urban, Glen L.
7
Van Den Bulte, Christophe
7
Wilbur, Kenneth C.
7
Zhu, Yi
7
Bronnenberg, Bart J.
6
Chan, Tat
6
Chen, Yuxin
6
Clement, Michel
6
Kumar, V.
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Muller, Eitan
6
Sattler, Henrik
6
Srinivasan, Shuba
6
Allenby, Greg M.
5
Anderson, Eric T.
5
Danaher, Peter J.
5
Dukes, Anthony
5
Feinberg, Fred M.
5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
3,050
Journal of retailing and consumer services
2,334
International journal of production economics
2,128
International journal of production research
1,713
European journal of operational research : EJOR
1,358
International journal of hospitality management
981
Industrial marketing management : the international journal for industrial and high-tech firms
862
Psychology & marketing
794
Management science : journal of the Institute for Operations Research and the Management Sciences
791
International journal of consumer studies
784
Transportation research / E : an international journal
752
Technological forecasting & social change : an international journal
688
Journal of consumer research : JCR ; an interdisciplinary bimonthly
622
Small business economics : an entrepreneurship journal
600
The journal of brand management : an international journal
569
Tourism management : research, policies, practice
556
Cogent business & management
548
European journal of marketing : EJM
533
Asia Pacific journal of marketing and logistics
514
International journal of logistics systems and management
510
Journal of retailing
492
The journal of product & brand management
486
Journal of marketing management : MM
473
Journal of business ethics : JOBE
472
Journal of marketing research : JMR
471
Journal of travel and tourism marketing
470
Omega : the international journal of management science
460
Journal of marketing
458
Journal of the Academy of Marketing Science
447
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
440
International journal of retail & distribution management
439
The service industries journal
427
Journal of advertising research
423
The international review of retail, distribution and consumer research
420
The journal of business & industrial marketing
412
Journal of marketing communications
406
The journal of services marketing
402
Marketing letters : a journal of research in marketing
375
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Source
All
ECONIS (ZBW)
901
Showing
1
-
10
of
901
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date (oldest first)
1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
4
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
5
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
6
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
7
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
8
Designing Distributed Ledger technologies, like Blockchain, for advertising markets
Joo, Mingyu
;
Kim, Seung Hyun
;
Ghose, Anindya
;
Wilbur, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 12-21
Persistent link: https://www.econbiz.de/10014281889
Saved in:
9
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
10
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
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