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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising
Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Virales Marketing
Konsumentenverhalten
562
Theory
305
Theorie
304
USA
164
United States
164
Online-Marketing
158
Preismanagement
144
Pricing strategy
144
Advertising effects
142
Werbewirkung
142
Brand management
131
Markenführung
131
Werbung
131
Game theory
116
Spieltheorie
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Beziehungsmarketing
115
Relationship marketing
115
Marketing management
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Marketingmanagement
110
Brand
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Experiment
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Social Web
92
Markenimage
87
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82
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81
Vertriebsweg
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80
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831
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4
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Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Schweidel, David A.
10
Sun, Baohong
9
Warlop, Luk
9
Jerath, Kinshuk
8
Neslin, Scott A.
8
Pauwels, Koen
8
Bijmolt, Tammo H. A.
7
Braun, Michael
7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Urban, Glen L.
7
Van Den Bulte, Christophe
7
Verhoef, Peter C.
7
Wilbur, Kenneth C.
7
Zhu, Yi
7
Bronnenberg, Bart J.
6
Chan, Tat
6
Chen, Yuxin
6
Clement, Michel
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Muller, Eitan
6
Sattler, Henrik
6
Srinivasan, Shuba
6
Yang, Sha
6
Allenby, Greg M.
5
Dukes, Anthony
5
Fader, Peter
5
Feinberg, Fred M.
5
Godes, David
5
Horsky, Dan
5
Katona, Zsolt
5
Lans, Ralf van der
5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,822
Journal of retailing and consumer services
2,257
International journal of production economics
2,087
International journal of production research
1,682
European journal of operational research : EJOR
1,291
International journal of hospitality management
884
Psychology & marketing
788
International journal of consumer studies
780
Management science : journal of the Institute for Operations Research and the Management Sciences
745
Transportation research / E : an international journal
734
Technological forecasting & social change : an international journal
674
Journal of consumer research : JCR ; an interdisciplinary bimonthly
621
Small business economics : an entrepreneurship journal
599
The journal of brand management : an international journal
561
Industrial marketing management : the international journal for industrial and high-tech firms
559
Cogent business & management
518
Tourism management : research, policies, practice
514
International journal of logistics systems and management
500
European journal of marketing : EJM
497
Asia Pacific journal of marketing and logistics
490
The journal of product & brand management
482
Journal of retailing
460
Journal of business ethics : JOBE
440
Journal of travel and tourism marketing
440
Omega : the international journal of management science
440
Journal of marketing research : JMR
437
Journal of advertising research
430
Journal of marketing management : MM
430
International journal of retail & distribution management
429
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
416
Journal of marketing communications
406
The international review of retail, distribution and consumer research
400
Journal of marketing
391
International journal of logistics : research and applications
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of fashion marketing and management
354
Journal of the Academy of Marketing Science
354
Supply chain management : an international journal
347
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ECONIS (ZBW)
831
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1
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10
of
831
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1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
4
Complementing human effort in online reviews : a deep learning approach to automatic content generation and review synthesis
Carlson, Keith
;
Kopalle, Praveen K.
;
Riddell, Allen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 54-74
Persistent link: https://www.econbiz.de/10014281898
Saved in:
5
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
6
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
7
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
8
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
9
Designing Distributed Ledger technologies, like Blockchain, for advertising markets
Joo, Mingyu
;
Kim, Seung Hyun
;
Ghose, Anindya
;
Wilbur, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 12-21
Persistent link: https://www.econbiz.de/10014281889
Saved in:
10
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
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