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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
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Theorie
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562
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305
USA
164
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164
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158
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144
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144
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142
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135
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131
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115
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115
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92
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87
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Chintagunta, Pradeep K.
15
Hauser, John R.
13
Tucker, Catherine
12
Gijsbrechts, Els
11
Allenby, Greg M.
10
Dekimpe, Marnik G.
10
Muller, Eitan
10
Schweidel, David A.
10
Fader, Peter
9
Iyengar, Radha
9
Jerath, Kinshuk
9
Neslin, Scott A.
9
Srinivasan, Kannan
9
Sun, Baohong
9
Warlop, Luk
9
Bradlow, Eric T.
8
Braun, Michael
8
Chen, Yuxin
8
Bronnenberg, Bart J.
7
Goldenberg, Jacob
7
Goldfarb, Avi
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Stremersch, Stefan
7
Urban, Glen L.
7
Van Den Bulte, Christophe
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Feinberg, Fred M.
6
Katona, Zsolt
6
Kumar, V.
6
Lehmann, Donald R.
6
Libai, Barak
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Natter, Martin
6
Rao, Vithala R.
6
Sattler, Henrik
6
Skiera, Bernd
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of operational research : EJOR
5,664
Economics letters
5,292
International journal of production research
3,328
Journal of business research : JBR
3,034
International journal of production economics
2,989
Journal of economic theory
2,891
Computers & operations research : and their applications to problems of world concern ; an international journal
2,448
Journal of economic dynamics & control
2,409
Journal of economic behavior & organization : JEBO
2,378
The American economic review
2,348
Journal of retailing and consumer services
2,266
Management science : journal of the Institute for Operations Research and the Management Sciences
1,991
European economic review : EER
1,944
Games and economic behavior
1,879
Economic theory : official journal of the Society for the Advancement of Economic Theory
1,826
Journal of public economics
1,766
Applied economics
1,733
Economic modelling
1,724
Journal of econometrics
1,605
Journal of banking & finance
1,502
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,491
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,401
The economic journal : the journal of the Royal Economic Society
1,400
Journal of monetary economics
1,385
International economic review
1,344
Public choice
1,344
Social choice and welfare
1,296
American journal of agricultural economics
1,268
Journal of international economics
1,266
International journal of industrial organization
1,261
Applied economics letters
1,249
Transportation research / E : an international journal
1,237
Journal of mathematical economics
1,142
Technological forecasting & social change : an international journal
1,121
Journal of macroeconomics
1,113
Energy economics
1,087
The Canadian journal of economics
1,070
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1,054
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1,051
Operations research letters
1,050
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ECONIS (ZBW)
963
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41
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
42
Stop arguing! : how childhood exposure to interparental conflict affects consumer response toward product review dispersion
Liu, Mengmeng
;
Morrin, Maureen
;
Chae, Boyoun
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10013471063
Saved in:
43
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
44
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
45
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
46
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
47
Blending package shape with the gender dimension of brand image : how and why?
Pang, Jun
;
Ding, Ying
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 216-231
Persistent link: https://www.econbiz.de/10012506526
Saved in:
48
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
49
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
50
Cents of self : how and when self-signals influence consumer value derived from choices of green products
Dixon, Darcie
;
Mikolon, Sven
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012591046
Saved in:
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