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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Konsumentenverhalten
575
Theory
308
Theorie
307
Online-Marketing
165
USA
164
United States
164
Advertising effects
146
Werbewirkung
146
Preismanagement
145
Pricing strategy
145
Advertising
138
Brand management
135
Markenführung
135
Werbung
134
Beziehungsmarketing
117
Relationship marketing
117
Game theory
116
Spieltheorie
116
Marketing management
112
Marketingmanagement
112
Brand
107
Experiment
98
Social Web
98
Markenimage
90
Competition
83
Distribution channel
82
Vertriebsweg
82
Viral marketing
81
Virales Marketing
81
Retail trade
80
Wettbewerb
80
Innovation
77
Market research
76
Marktforschung
76
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789
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792
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7
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7
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4
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4
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1
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1
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Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Schweidel, David A.
9
Sun, Baohong
9
Warlop, Luk
9
Jerath, Kinshuk
8
Neslin, Scott A.
8
Braun, Michael
7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Skiera, Bernd
7
Urban, Glen L.
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Bronnenberg, Bart J.
6
Chen, Yuxin
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Muller, Eitan
6
Sattler, Henrik
6
Stremersch, Stefan
6
Van Den Bulte, Christophe
6
Wilbur, Kenneth C.
6
Yang, Sha
6
Zhu, Yi
6
Allenby, Greg M.
5
Chan, Tat
5
Clement, Michel
5
Dukes, Anthony
5
Fader, Peter
5
Feinberg, Fred M.
5
Fossen, Beth L.
5
Katona, Zsolt
5
Lans, Ralf van der
5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,856
Journal of retailing and consumer services
2,241
International journal of production economics
2,151
International journal of production research
1,733
European journal of operational research : EJOR
1,297
International journal of hospitality management
864
International journal of consumer studies
779
Psychology & marketing
771
Transportation research / E : an international journal
733
Management science : journal of the Institute for Operations Research and the Management Sciences
718
Technological forecasting & social change : an international journal
668
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
Small business economics : an entrepreneurship journal
598
The journal of brand management : an international journal
568
Industrial marketing management : the international journal for industrial and high-tech firms
546
Cogent business & management
536
Tourism management : research, policies, practice
508
International journal of logistics systems and management
500
Asia Pacific journal of marketing and logistics
481
The journal of product & brand management
480
European journal of marketing : EJM
457
Journal of retailing
457
Journal of travel and tourism marketing
441
Omega : the international journal of management science
437
International journal of retail & distribution management
429
The international review of retail, distribution and consumer research
425
Journal of business ethics : JOBE
422
Journal of marketing management : MM
418
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
414
International journal of logistics : research and applications
413
Journal of marketing research : JMR
408
Journal of marketing
375
Journal of marketing communications
371
Marketing intelligence & planning
362
Journal of the Academy of Marketing Science
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Journal of fashion marketing and management
354
Supply chain management : an international journal
347
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ECONIS (ZBW)
792
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91
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
Saved in:
92
How does customer recognition affect service provision?
Li, Jiaoyang
;
Zhang, Jianqiang
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 900-914
Persistent link: https://www.econbiz.de/10013191809
Saved in:
93
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
94
How income shapes moral judgments of prosocial behavior
Olson, Jenny G.
;
McFerran, Brent
;
Morales, Andrea C.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10012506521
Saved in:
95
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
96
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
97
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
98
The impact of increase in minimum wages on consumer perceptions of service : a transformer model of online restaurant reviews
Puranam, Dinesh
;
Kadiyali, Vrinda
;
Narayan, Vishal
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 985-1004
Persistent link: https://www.econbiz.de/10012668098
Saved in:
99
The impact of mergers and acquisitions on brand equity : a structural analysis
Chu, Yanlai
;
Chu, Junhong
;
Liu, Hongju
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 615-638
Persistent link: https://www.econbiz.de/10012939490
Saved in:
100
Impact of patient portal behavioral engagement on subsistence consumers' wellbeing
Akareem, Husain Salilul
;
Ferdous, Ahmed Shahriar
;
Todd, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 501-517
Persistent link: https://www.econbiz.de/10012591061
Saved in:
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