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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Konsumentenverhalten
562
Theory
305
Theorie
304
USA
164
United States
164
Online-Marketing
158
Preismanagement
144
Pricing strategy
144
Advertising effects
142
Werbewirkung
142
Advertising
135
Brand management
131
Markenführung
131
Werbung
131
Game theory
116
Spieltheorie
116
Beziehungsmarketing
115
Relationship marketing
115
Marketing management
110
Marketingmanagement
110
Brand
103
Experiment
97
Social Web
92
Markenimage
87
Competition
82
Distribution channel
81
Vertriebsweg
81
Retail trade
80
Viral marketing
80
Virales Marketing
80
Wettbewerb
79
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76
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74
Marktforschung
74
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772
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7
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7
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4
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4
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1
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Bulgarian
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Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Sun, Baohong
9
Warlop, Luk
9
Jerath, Kinshuk
8
Neslin, Scott A.
8
Schweidel, David A.
8
Braun, Michael
7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Pauwels, Koen
7
Urban, Glen L.
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Bronnenberg, Bart J.
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Muller, Eitan
6
Sattler, Henrik
6
Van Den Bulte, Christophe
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Allenby, Greg M.
5
Chan, Tat
5
Chen, Yuxin
5
Clement, Michel
5
Dukes, Anthony
5
Fader, Peter
5
Feinberg, Fred M.
5
Katona, Zsolt
5
Lans, Ralf van der
5
Lilien, Gary L.
5
Mela, Carl F.
5
Natter, Martin
5
Rutz, Oliver J.
5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,776
Journal of retailing and consumer services
2,241
International journal of production economics
2,081
International journal of production research
1,676
European journal of operational research : EJOR
1,260
International journal of hospitality management
864
International journal of consumer studies
773
Psychology & marketing
764
Transportation research / E : an international journal
733
Management science : journal of the Institute for Operations Research and the Management Sciences
703
Technological forecasting & social change : an international journal
668
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
Small business economics : an entrepreneurship journal
598
The journal of brand management : an international journal
558
Industrial marketing management : the international journal for industrial and high-tech firms
542
Cogent business & management
525
International journal of logistics systems and management
500
Tourism management : research, policies, practice
497
Asia Pacific journal of marketing and logistics
481
The journal of product & brand management
481
European journal of marketing : EJM
457
Journal of retailing
457
Omega : the international journal of management science
432
Journal of travel and tourism marketing
430
International journal of retail & distribution management
429
Journal of business ethics : JOBE
422
Journal of marketing management : MM
418
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
414
Journal of marketing research : JMR
408
The international review of retail, distribution and consumer research
399
Journal of marketing communications
364
International journal of logistics : research and applications
362
Journal of marketing
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Journal of fashion marketing and management
354
Supply chain management : an international journal
347
International journal of entrepreneurship and small business
344
Journal of the Academy of Marketing Science
342
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ECONIS (ZBW)
772
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741
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741
Empirical validation and comparison of models for customer base analysis
Batislam, Emine Persentili
;
Denizel, Meltem
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 201-209
Persistent link: https://www.econbiz.de/10003561994
Saved in:
742
Modeling consumption patterns in the attribute space : theory and evidence of hybrid behavior
Jiménez-Martín, Sergi
;
Ladrón de Guevara, Antonio
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 242-253
Persistent link: https://www.econbiz.de/10003562041
Saved in:
743
The role of positive emotions in experiental decisions
Kwortnik, Robert J.
;
Ross, William T.
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 324-335
Persistent link: https://www.econbiz.de/10003593786
Saved in:
744
Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert
;
Dewitte, Siegfried
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
Saved in:
745
The changing consumer in the European Union : special issue
Leeflang, Peter
(
contributor
); …
- In:
International journal of research in marketing : IJRM ; …
12
(
1995
)
5
,
pp. 373-387
Persistent link: https://www.econbiz.de/10001192633
Saved in:
746
Empirical generalizations in the modeling of consumer choice
Meyer, Robert J.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. 180-189
Persistent link: https://www.econbiz.de/10001187547
Saved in:
747
Special issue on consumer behavior and the environment
In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
2
,
pp. 97-179
Persistent link: https://www.econbiz.de/10001163887
Saved in:
748
Special issue on postmodernism, marketing and the consumer
In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
4
,
pp. 311-449
Persistent link: https://www.econbiz.de/10001168044
Saved in:
749
Special issue on brand equity
In:
International journal of research in marketing : IJRM ; …
10
(
1993
)
1
,
pp. 9-104
Persistent link: https://www.econbiz.de/10001140013
Saved in:
750
Brand loyalty and market equilibrium
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10001110932
Saved in:
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