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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"NBER working paper series"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Markenimage
Psychology of advertising
Relationship marketing
Advertising
107
Werbung
106
Internet marketing
83
Online-Marketing
83
Consumer behaviour
74
Konsumentenverhalten
74
Advertising effects
66
Werbewirkung
66
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25
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25
Internationales Marketing
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Karlan, Dean
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
NBER working paper series
Journal of business research : JBR
149
Journal of retailing and consumer services
80
Psychology & marketing
74
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising : official publication of the American Academy of Advertising
60
The journal of product & brand management
60
Journal of marketing communications
57
The journal of brand management : an international journal
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of advertising research
46
International journal of advertising : the quarterly review of marketing communications
44
International journal of advertising : the review of marketing communications
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Marketing intelligence & planning
41
International marketing review
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of promotion management : innovations in planning and applied research
35
Journal of international marketing
34
SpringerLink / Bücher
32
Asia Pacific journal of marketing and logistics
30
International journal of electronic marketing and retailing : IJEMR
29
Journal of global marketing
29
Journal of promotion management : JPM
28
European journal of marketing : EJM
23
Journal of marketing
23
Marketing : ZFP ; journal of research and management
23
Journal of international consumer marketing
22
Journal of strategic marketing
22
Journal of the Academy of Marketing Science
22
Tourism management : research, policies, practice
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of internet commerce
20
Cogent business & management
19
International journal of hospitality management
19
Journal of marketing research : JMR
19
International journal of sports marketing & sponsorship
18
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ECONIS (ZBW)
39
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1
Standing out from the crowd : when and why color complexity in social media images increases user engagement
Kanuri, Vamsi K.
;
Hughes, Christian
;
Hodges, Brady T.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10015057432
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
4
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
5
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
6
Stay positive or go negative? : memory imperfections and messaging strategy
Li, Xiaolin
;
Rao, Raghunath Singh
;
Narasimhan, Om
;
Gao, Xing
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10013471073
Saved in:
7
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
8
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
9
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
10
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
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