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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~subject:"Einzelhandel"
~subject:"Online retailing"
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Einzelhandel
Online retailing
Kundenbindungsprogramm
17
Loyalty program
17
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
11
Relationship marketing
11
Retail trade
5
Loyalty programs
4
Sales promotion
3
Verkaufsförderung
3
Bayes-Statistik
2
Bayesian estimation
2
Bayesian inference
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Customer relationship management
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Customer satisfaction
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International marketing
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Kundenzufriedenheit
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Markov chain
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Markov-Kette
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Online-Handel
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Program design
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Retail positioning
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Abwertung
1
Armut
1
B-to-B-Marketing
1
Basket size
1
Biological data
1
Biologische Daten
1
Bonus premiums
1
Brand
1
Brand management
1
Business-to-Business (B2B)
1
Business-to-business marketing
1
CRM
1
Consumer purchase behavior
1
Coupon redemption
1
Couponing
1
Cross-cultural
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Bombaij, Nick J. F.
2
Dekimpe, Marnik G.
2
Alexander, Veronika
1
Bijmolt, Tammo H. A.
1
Bradlow, Eric T.
1
Gelper, Sarah
1
Minnema, Alec
1
Natter, Martin
1
Nies, Salome
1
Non, Mariëlle
1
Stourm, Valeria
1
Suh, Jung-chae
1
Tripp, Sophie
1
Yi, Youjae
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Zak, Paul J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Journal of retailing and consumer services
13
Journal of business research : JBR
5
International journal of production research
3
Marketing letters : a journal of research in marketing
3
Asia Pacific journal of marketing and logistics
2
BestMasters
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Handelsforschung
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Information systems research : ISR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of production economics
2
Journal of consumer behaviour : an international research review
2
Journal of retailing
2
Journal of travel and tourism marketing
2
MSI reports : working paper series
2
Predicting trends and building strategies for consumer engagement in retail environments
2
The international review of retail, distribution and consumer research
2
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in information systems and management science
1
Asia-Pacific journal of management research and innovation
1
Asian Academy of Management journal : AAMJ
1
BTE-Fachdokumentation
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business intelligence and analytics in small and medium enterprises
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Business strategy and the environment
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CARESS working paper
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Central European business review : CEBR
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Computational economics
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Critical perspectives on accounting : an international journal for social and organizational accountability
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Delovni zvezki / RCEF
1
Discussion paper series
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Dissertation Series CentER
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Entrepreneurial business and economics review : EBER
1
European retail research
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ECONIS (ZBW)
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1
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
2
Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
3
When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Bombaij, Nick J. F.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 175-195
Persistent link: https://www.econbiz.de/10012288658
Saved in:
4
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
5
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
Saved in:
6
Do comsumption goals matter? : the effects of online loyalty programs in the satisfaction-loyalty relation
Suh, Jung-chae
;
Yi, Youjae
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 549-557
Persistent link: https://www.econbiz.de/10009575078
Saved in:
7
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
Saved in:
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