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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Brand"
~subject:"Business-to-business marketing"
~subject:"Produktentwicklung"
~subject:"Services marketing"
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Brand
Business-to-business marketing
Produktentwicklung
Services marketing
Brand management
126
Markenführung
126
Brand image
65
Markenimage
65
Consumer behaviour
60
Konsumentenverhalten
60
Markenartikel
46
Social Web
14
Social web
14
Advertising effects
13
Werbewirkung
13
Beziehungsmarketing
12
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Online-Marketing
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Advertising
10
International marketing
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Internationales Marketing
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Branding
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New product development
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Personality psychology
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Brand extension
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Corporate Social Responsibility
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60
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Nguyen, Hang T.
3
Steenkamp, Jan-Benedict E. M.
3
Bowman, Douglas
2
Dev, Chekitan S.
2
Huang, Ming-Hui
2
Ilicic, Jasmina
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
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Luna, David
2
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Warlop, Luk
2
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1
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1
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1
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1
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1
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1
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1
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1
Brady, Michael
1
Brodie, Roderick J.
1
Brown, Brian P.
1
Calantone, Roger J.
1
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Chark, Robin
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Chinchanachokchai, Sydney
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Dall'Olmo Riley, Francesca
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Deng, Qian
1
Devlin, James
1
Diamantopoulos, Adamantios
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The Routledge companion to contemporary brand management
Journal of business research : JBR
265
The journal of brand management : an international journal
245
The journal of product & brand management
200
Journal of retailing and consumer services
144
Industrial marketing management : the international journal for industrial and high-tech firms
76
European journal of marketing : EJM
59
SpringerLink / Bücher
54
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
43
Journal of strategic marketing
43
Marketing intelligence & planning
40
International journal of hospitality management
33
Journal of marketing
33
Journal of marketing communications
33
Journal of the Academy of Marketing Science
33
Marketing letters : a journal of research in marketing
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
European journal of marketing
29
The journal of consumer marketing
29
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of marketing management : MM
26
International journal of consumer studies
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Cogent business & management
24
Journal of promotion management : innovations in planning and applied research
24
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
The journal of business & industrial marketing
23
International journal of advertising : the review of marketing communications
22
Journal of retailing
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Qualitative market research : an international journal
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
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ECONIS (ZBW)
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
3
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
6
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
7
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
8
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
9
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
10
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
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