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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Markenartikel"
~subject:"Retail trade"
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Markenartikel
Retail trade
Consumer behaviour
284
Konsumentenverhalten
284
Beziehungsmarketing
137
Relationship marketing
137
Brand management
131
Markenführung
131
Einzelhandel
106
Brand image
85
Markenimage
85
Marketing management
75
Marketingmanagement
75
Brand
65
Internet marketing
65
Online-Marketing
65
Distribution channel
60
Vertriebsweg
60
Market research
51
Marktforschung
51
Viral marketing
47
Virales Marketing
47
Theory
45
Customer satisfaction
44
Kundenzufriedenheit
44
Theorie
44
Social Web
43
Social web
43
Marketing
42
Advertising effects
40
Online retailing
40
Online-Handel
40
USA
40
United States
40
Werbewirkung
40
Advertising
34
Werbung
31
E-commerce
30
Electronic Commerce
30
International marketing
27
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2
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Article
163
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163
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163
Conference paper
9
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9
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1
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1
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English
163
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Schramm-Klein, Hanna
6
Johansson, Ulf
5
Dekimpe, Marnik G.
4
Hultman, Jens
4
Neslin, Scott A.
3
Steenkamp, Jan-Benedict E. M.
3
Steinmann, Sascha
3
Wagner, Gerhard
3
Bombaij, Nick J. F.
2
Bowman, Douglas
2
Chen, Andy W.
2
Das, Gopal
2
Duclos, Rod
2
Elg, Ulf
2
Emrich, Oliver
2
Gielens, Katrijn
2
Gijsbrechts, Els
2
Gil Saura, Irene
2
Ilicic, Jasmina
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Luna, David
2
Morschett, Dirk
2
Murray, John
2
Nguyen, Hang T.
2
O'Callaghan, Edmund
2
Pauwels, Koen
2
Saarijärvi, Hannu
2
Srivastava, Rajendra Krishan
2
Verhoef, Peter C.
2
Zentes, Joachim
2
Zielke, Stephan
2
Aastrup, Jesper
1
Ahn, Jiseon
1
Ailawadi, Kusum L.
1
Aksehirli, Zeynep
1
Alexander, Andrew
1
Alić, Adi
1
Althuizen, Niek
1
Anselmsson, Johan
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
451
Journal of business research : JBR
329
The journal of brand management : an international journal
257
The journal of product & brand management
203
Journal of retailing
158
International journal of retail & distribution management
109
European journal of operational research : EJOR
85
SpringerLink / Bücher
79
European journal of marketing : EJM
78
International journal of production economics
77
Psychology & marketing
70
International journal of retail and distribution management
64
Asia Pacific journal of marketing and logistics
60
Marketing intelligence & planning
55
Journal of marketing
50
Management science : journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Industrial marketing management : the international journal for industrial and high-tech firms
44
Marketing letters : a journal of research in marketing
44
Journal of strategic marketing
43
Journal of fashion marketing and management
40
The journal of consumer marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
37
International journal of electronic marketing and retailing : IJEMR
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Transportation research / E : an international journal
34
Cogent business & management
33
Journal of marketing management : MM
33
International journal of consumer studies
32
Business horizons
31
Marketing : ZFP ; journal of research and management
31
European journal of marketing
30
International journal of hospitality management
30
Gabler Edition Wissenschaft
28
International journal of market research : JMRS ; the journal of the Market Research Society
28
Journal of promotion management : innovations in planning and applied research
28
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ECONIS (ZBW)
163
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163
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
3
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
4
From the store to omnichannel retail : looking back over three decades of research
Hänninen, Mikko
;
Kwan, Stephen K.
;
Mitronen, Lasse
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 1-35
Persistent link: https://www.econbiz.de/10012425331
Saved in:
5
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
6
Competitive expansion strategies between retailers : the case of Wal-Mart and Target
Chen, Andy W.
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10012425333
Saved in:
7
The changing
marketing
orientation within the business model of an international retailer : IKEA in China over 10 years
Burt, Steven
;
Dawson, John A.
;
Johansson, Ulf
;
Hultman, Jens
- In:
The international review of retail, distribution and …
31
(
2021
)
2
,
pp. 229-255
Persistent link: https://www.econbiz.de/10012485076
Saved in:
8
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
9
Like the ad or the brand?
Marketing
stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
10
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
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