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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
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Kundenzufriedenheit
Markenimage
Consumer behaviour
644
Konsumentenverhalten
644
Brand management
332
Markenführung
332
Brand image
265
Brand
230
Markenartikel
228
Beziehungsmarketing
125
Relationship marketing
125
Social Web
60
Social web
60
Internet marketing
57
Online-Marketing
57
Advertising effects
55
Werbewirkung
55
Luxury goods
53
Luxusgüter
53
Emotion
52
Personality psychology
42
Persönlichkeitspsychologie
42
Theorie
33
Theory
33
Marketing management
32
Marketingmanagement
32
Brand loyalty
30
Customer satisfaction
30
Advertising
29
Viral marketing
29
Virales Marketing
29
Einzelhandel
28
Retail trade
28
Werbung
28
Experiment
27
Brand extension
24
Markentransfer
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Markentreue
23
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9
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280
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2
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2
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2
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English
280
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Johnson, Lester W.
5
Phau, Ian
4
Gunasti, Kunter
3
Ilicic, Jasmina
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Mirzaei, Abas
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Webster, Cynthia M.
3
Abratt, Russell
2
Bartels, Jos
2
Baxter, Stacey
2
Baxter, Stacey M.
2
Biedenbach, Galina
2
Casidy, Riza
2
Clement, Michel
2
Confente, Ilenia
2
Dwivedi, Abhishek
2
Felix, Reto
2
Fetscherin, Marc
2
Gijsbrechts, Els
2
Gil Saura, Irene
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Heine, Klaus
2
Johnson, Zachary S.
2
Kara, Selcan
2
Keller, Kevin Lane
2
Lin, Zhibin
2
Machado, Joana César
2
Melnyk, Valentyna
2
Moharana, Tapas Ranjan
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Ramasamy, Bala
2
Ross, William T.
2
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of brand management : an international journal
Journal of retailing and consumer services
516
Journal of business research : JBR
498
The journal of product & brand management
248
International journal of hospitality management
230
Psychology & marketing
141
Asia Pacific journal of marketing and logistics
130
Cogent business & management
113
Journal of travel and tourism marketing
112
The journal of services marketing
110
Journal of hospitality marketing & management
107
European journal of marketing : EJM
104
International journal of contemporary hospitality management
92
Journal of strategic marketing
84
Journal of international consumer marketing
82
Tourism management : research, policies, practice
79
Journal of marketing communications
78
Marketing intelligence & planning
73
International journal of consumer studies
66
Services marketing quarterly
66
The journal of consumer marketing
66
The service industries journal
66
Journal of global marketing
64
Marketing letters : a journal of research in marketing
61
Journal of Islamic marketing
60
Journal of the Academy of Marketing Science
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of marketing
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
International marketing review
54
Journal of fashion marketing and management
54
The international review of retail, distribution and consumer research
53
International journal of retail & distribution management
52
Tourism management perspectives : TMP
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of promotion management : innovations in planning and applied research
50
Service business
49
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
48
International journal of internet marketing and advertising : IJIMA
46
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ECONIS (ZBW)
280
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280
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
4
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
7
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
8
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
9
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
10
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
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