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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of consumer marketing"
~subject:"Markenartikel"
~subject:"Retail trade"
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Markenartikel
Retail trade
Consumer behaviour
277
Konsumentenverhalten
277
Brand management
149
Markenführung
149
Brand image
110
Markenimage
110
Beziehungsmarketing
107
Relationship marketing
107
Marketing management
93
Marketingmanagement
93
Brand
82
Internet marketing
71
Online-Marketing
71
Advertising effects
54
Marketing
54
Werbewirkung
54
Market research
49
Marktforschung
49
USA
49
United States
49
Social Web
48
Social web
48
Theory
46
Viral marketing
46
Virales Marketing
46
Theorie
44
Advertising
42
Werbung
39
Einzelhandel
29
International marketing
28
Customer satisfaction
27
Innovation
27
Kundenzufriedenheit
27
Distribution channel
26
Internationales Marketing
26
Vertriebsweg
26
New product development
21
Produktentwicklung
21
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108
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108
Conference paper
2
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2
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English
108
Author
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Dekimpe, Marnik G.
4
Herrmann, Jean-Luc
3
Leone, Robert P.
3
Neslin, Scott A.
3
Steenkamp, Jan-Benedict E. M.
3
Black, William C.
2
Bombaij, Nick J. F.
2
Bowman, Douglas
2
Duclos, Rod
2
Gielens, Katrijn
2
Gijsbrechts, Els
2
Ilicic, Jasmina
2
Kacha, Mathieu
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Luna, David
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Srivastava, Rajendra Krishan
2
Verhoef, Peter C.
2
Ailawadi, Kusum L.
1
Aksehirli, Zeynep
1
Albert, Noel
1
Albinsson, Pia A.
1
Althuizen, Niek
1
Aroean, Lukman
1
Astakhova, Marina
1
Aurand, Timothy W.
1
Babin, Barry J.
1
Babin, Laurie A.
1
Bang, Nguyen
1
Baxter, Stacey
1
Baxter, Stacey M.
1
Bellenger, Danny N.
1
Beneke, Justin
1
Bhaduri, Gargi
1
Bijmolt, Tammo H. A.
1
Block, Martin P.
1
Boivin, Yvan
1
Bradlow, Eric T.
1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of consumer marketing
Journal of retailing and consumer services
451
Journal of business research : JBR
329
The journal of brand management : an international journal
257
The journal of product & brand management
203
Journal of retailing
158
International journal of retail & distribution management
109
The international review of retail, distribution and consumer research
93
European journal of operational research : EJOR
85
SpringerLink / Bücher
79
European journal of marketing : EJM
78
International journal of production economics
77
Psychology & marketing
70
International journal of retail and distribution management
64
Asia Pacific journal of marketing and logistics
60
Marketing intelligence & planning
55
Journal of marketing
50
Management science : journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Industrial marketing management : the international journal for industrial and high-tech firms
44
Marketing letters : a journal of research in marketing
44
Journal of strategic marketing
43
Journal of fashion marketing and management
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
37
International journal of electronic marketing and retailing : IJEMR
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Transportation research / E : an international journal
34
Cogent business & management
33
Journal of marketing management : MM
33
International journal of consumer studies
32
Business horizons
31
Marketing : ZFP ; journal of research and management
31
European journal of marketing
30
International journal of hospitality management
30
Gabler Edition Wissenschaft
28
International journal of market research : JMRS ; the journal of the Market Research Society
28
Journal of promotion management : innovations in planning and applied research
28
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ECONIS (ZBW)
108
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108
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
3
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
6
Like the ad or the brand?
Marketing
stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
7
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
8
Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
9
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
10
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
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